Menu
UK on-line retailers fail to deliver

UK on-line retailers fail to deliver

The UK’s most popular on-line retailers have been slammed for their approach to customer service, with B&Q, HMV and even top-performing Amazon criticised by research firm Marketing Assistance.

Researchers bought a product from the top 28 UK sites and rated their performance based on 36 criteria, including delivery, returns procedures and communications with customer service staff.

Marketing Assistance’s report, commissioned by customer service consultancy Blast Radius, says on-line retailers need to work on scheduling deliveries so customers are available to receive goods. Delivery waiting times also came in for heavy criticism.

It singled out B&Q and HMV as poor performers -- albeit on the basis of a small number of orders. B&Q had several chances, it said, with the first item researchers tried to buy being out of stock, and the second and third purchase attempts failing to arrive, despite advanced phone calls booking a delivery slot. HMV, meanwhile, failed to deliver within 14 days following the first purchase, and seven days following the second. Both transactions were cancelled by researchers due to the excessive waiting period.

Retailers’ provisions for allowing buyers to return goods also disappointed. Despite providing the best on-line shopping experience in the UK according to the research, Amazon’s returns arrangements fell short of best practice. Similarly, Tesco was criticised for not including any how-to-return information with the product at all, nor in replies to any of the four emails researchers send relating to the purchase.

"The study results show that investment by on-line retailers tend to focus on what they care about most, securing the sale,” says Lee Feldman, Blast Radius' chief creative officer. "This attention is at odds with what the customers focus on, what happens after they have made a purchase. Service disconnect is critical and reveals a short-sighted view of the customer based on immediate revenue collection where real value is gained from long-term relationships."

Amazon, Dell, Apple, Next and Comet were the UK’s top performing on-line retailers, according to the study.


Follow Us

Join the newsletter!

Error: Please check your email address.

Tags internetamazonon-line sales

Featured

Slideshows

Kiwi channel closes 2017 with After Hours

Kiwi channel closes 2017 with After Hours

The channel in New Zealand came together to celebrate the close of 2017, as the final After Hours played out in front of a bumper Auckland crowd.

Kiwi channel closes 2017 with After Hours
Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP honoured leading partners across the channel at the Partner Awards 2017 in New Zealand, recognising excellence across the entire print and personal systems portfolio.

Meet the top performing HP partners in NZ
Tech industry comes together as Lexel celebrates turning 30

Tech industry comes together as Lexel celebrates turning 30

Leading figures within the technology industry across New Zealand came together to celebrate 30 years of success for Lexel Systems, at a milestone birthday occasion at St Matthews in the City.​

Tech industry comes together as Lexel celebrates turning 30
Show Comments