Dick Smith Electronics plans to extend its recently launched digital music download service Ripit to other retailers.
Under the scheme, users can buy vouchers at DSE’s 65 New Zealand branches and redeem them on the website by registering entering the voucher number, or use a credit card.
“We’re in the early stages of looking to offer it to other retailers. We’ll be looking to extend it beyond our own shops,” says general manager Stu Meadows.
Meadows says the vouchers offer an attractive margin and effectively don’t require any stock.
He says Ripit is a natural extension of products Dick Smith Electronics already offers.
“Digital music is fast growing and with the advent of MP3 players it’s becoming more and more popular. We offer all the hardware so we wanted to offer the total solution.”
The charges are 99c for promotional tracks, $1.89 for a single, $3.99 for a music video and $16.90 for an album.
The system is backed by record companies Warners, EMI, Universal and Sony and their local subsidiaries (such as Dawn Raid and Flying Nun).
