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Peripheral boom boosts Logitech returns

Peripheral boom boosts Logitech returns

Logitech New Zealand wants to capitalise on the changing landscape of the peripherals market as it seeks continued growth.

Sales manager Bryan Simpson says the company’s local performance is “in line with what’s expected worldwide” and is constantly improving alongside Logitech’s global trends.

Last week the company announced a record quarterly result, with sales for the third quarter of its financial year to 31 December, 2006 at $659 million, up 15 percent from $574 million on the same quarter a year ago. Retail sales increased 16 percent globally, with two percent growth in Asia Pacific.

Simpson says VoIP gear such as headsets and webcams are now selling as hotly at retail as keyboard and mice. “In the past, [keyboards and mice] were all people really thought about when it came to peripherals.”

Logitech aims to make the most of a strong lineup of AV products, including the Harmony remote, Simpson says. He believes the remote’s success has yet to be realised here even though it is selling well in Australia.

With the quarterly results, the company says global sales were particularly strong in audio (up 27 percent), and remote controls (up 42 percent).


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