Menu
Playstation 3 beams down on 23 March

Playstation 3 beams down on 23 March

Sony will launch its long awaited Playstation 3 console in New Zealand on March 23, under a general release that will include Europe, the Middle East, Africa and Australia.

Sony will only bring the 60 GB version of the console to New Zealand, with a possible later release of the cheaper 20 GB version.

The pricing of the game console is set at NZ$1200, compared to the American price of approximately NZ$880. Warwick Light, general manager for sales and marketing at Sony Computer Entertainment in New Zealand says the price is not high compared with earlier models.

“The Playstation 2, when it first came out, was priced at around $1000. It had DVD technology, which was relatively new at the time, and the PS3 has Blu-Ray, which is completely new technology.”

Sony faced increasing criticism during the American and Japanese launch of the product, with supply severely lower than the demand. Light says supply should be able to meet demand in New Zealand after the launch.

“We can never really be sure if we have enough, but we have possibly enough stock to meet demand at launch. If consumers want to make sure they are not missing out the smart thing to do is to put a deposit down.”

“Pre-sales are very important to us,” says Light. “It covers about 75 percent of the first weeks’ sales. Most retailers already have good pre-sale programmes and some incentives.”

The Playstation 2 outsold newer consoles like Microsoft’s Xbox360 and the Nintendo Wii before Christmas last year, and Light says he thinks the company’s new console will surpass the older unit in numbers.

“I think the PS3 will come close to the success of the Playstation 2 when it launches. The 20GB is still on hold and we are waiting to judge the demand of the 60GB version to see whether we will take it in.”


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags playstation

Featured

Slideshows

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

This year’s Reseller News 30 Under 30 Tech Awards were held as an integral part of the first entirely virtual Emerging Leaders​ forum, an annual event dedicated to identifying, educating and showcasing the New Zealand technology market’s rising stars. The 30 Under 30 Tech Awards 2020 recognised the outstanding achievements and business excellence of 30 talented individuals​, across both young leaders and those just starting out. In this slideshow, Reseller News honours this year's winners and captures their thoughts about how their ideas of leadership have changed over time.​

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners
Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

This exclusive Reseller News Exchange event in Auckland explored the challenges facing the partner community on the cloud security frontier, as well as market trends, customer priorities and how the channel can capitalise on the opportunities available. In association with Arrow, Bitdefender, Exclusive Networks, Fortinet and Palo Alto Networks. Photos by Gino Demeer.

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security
Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomed 2019 inductees - Leanne Buer, Ross Jenkins and Terry Dunn - to the fourth running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing face of the IT channel ecosystem in New Zealand and what it means to be a Reseller News Hall of Fame inductee. Photos by Gino Demeer.

Reseller News welcomes industry figures at 2020 Hall of Fame lunch
Show Comments