Kingston adds Synnex, revamps channel model

Kingston adds Synnex, revamps channel model

Memory specialist Kingston Technology has appointed Synnex as a new national distributor, in addition to the incumbent Ingram Micro.

In addition to the new distributor, Kingston has appointed its former product manager at Ingram Micro, Vaughan Nankivell, as regional manager for Australia and New Zealand.

Nankivell says the move was driven by a restructuring of Kingston’s channel model in this market.

“What prompted the move has been a restructuring of Kingston’s channel model here. As it was before, some distributors reported into our Far East office in Taiwan and some into our California office. We have brought in a much cleaner and efficient model, where our distributors ultimately report to Taiwan.”

“We are enthusiastic to introduce Synnex to our New Zealand channel to grow our business by leveraging its core capabilities,” says Scott Chen, Asia Pacific’s vice president of business development at Kingston. “Ingram Micro New Zealand is an outstanding partner for Kingston and has significantly helped our business grow over the last three years. We view the appointment of Synnex as complementary to Ingram Micro as reflected in other countries.”

The appointment of Nankivell comes after three years as product manager for the brand with Ingram Micro. Nankivell worked with Kingston when he first started in the industry 17 years ago.

“This is a bit of a coming home for me. It is exiting to work for a company that you have grown with over the years,” says Nankivell. “Synnex will do very well for us. Our two distributors share different parts of the market and we have worked hard not to create a channel conflict. Ingram will grow even more with Kingston in the future.”

Richard Harri, Synnex country manager, says the appointment will ensure that Kingston has a deep and wide range of stock held locally to capitalise on the opportunity Vista has brought.

“Kingston is a brand that I have had a very close association with for many years, in fact, they were the first brand that I represented as a product manager. Synnex believes the memory market will rapidly increase over the course of the year with the introduction of Vista.”

Nankivell will stay based in Auckland, with time split between Australia and New Zealand.

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