Renaissance Brands has signed as the exclusive local distributor for Tomato Flash’s range of memory cards, USB flash drives and card readers.
The Tomato Flash products are produced by Dynacard, part of Incito Technology, that owns the brand and comes under the Taiwanese-based Liteon Group. Tomato Flash has already expanded into Australia, India and other parts of Asia.
Renaissance Brands managing director Mark Dasent says the products offer a good margin for resellers.
“They’re a big manufacturer, so the pricing is going to be very competitive. Flash memory is such a commodity so that’s important.”
Dasent says his company will also have fun marketing Tomato Flash and plans launch promotions set to begin in March.
“The marketing material we’ve seen is very creative and there’s a fair bit of fun we’ll be able to have around the brand,” he says.
The distributor has a tomato-themed car for retail reps and staff may don tomato costumes at the launch.
Dasent sees potential to locally employ successful sales strategies carried out by Tomato Flash’s Australian distributor, using channels such as convenience stores.
Executive director of Mint Wireless, Andrew Teoh says Tomato Flash is being taken on in 7-11 outlets, at Harvey Norman and JB Hifi and Vodafone retailers through two of the telco's major partners. He says the education channel also requires more flash memory.