Renaissance is implementing its strategy of diversifying into non-IT channels by taking on the Fort Knox branded, wireless Alarmfone system from Australian vendor Cionyx.
Renaissance Brands general manager Mark Dasent says as well as mass retailers that sell IT goods, the system could sell in outlets such as Mitre 10, Bunnings Warehouse and Ideal Electrical.
“Dick Smith will be the first to market with it and Noel Leeming is very interested, but we’re also talking to other companies outside IT.
“We deal with IT retailers but these others are quite new for us. We’ve made a public statement we’re looking for brands in whatever area, not just IT.”
The alarm/phone unit can by installed by the home user, who then chooses if it is externally monitored. The system also includes three infrared sensors.
Dasent says future versions will work over GSM networks and have cameras built in.
He says it offers resellers a “very, very good margin”, and claims the $399 recommended retail is cheaper than the $1000 or more price of other alarms sold here.
Renaissance is the exclusive local distributor of the Alarmfone.