Menu
Motorola adopts Symbol partner programme

Motorola adopts Symbol partner programme

Symbol Technologies has assured partners that it will retain its channel strategy after being acquired by Motorola in January.

Managing director, enterprise mobility, Paul Blinkhorn, says Symbol would continue to run as a separate unit within the Motorola networks and enterprise business.

The Symbol Partner Select programme had been adopted within Motorola's infrastructure to ensure business continuity, he says.

"Importantly, it is very much business as usual and we are still in the line of capturing, moving and managing data. We are continuing to engage with our channel partners in exactly the same way, despite the acquisition," Blinkhorn says.

"With 95 percent of business now going through channel, our direction is very clear."

Motorola director of channel and marketing, Vince Chiappazzo, says he was putting together an engagement model to provide consistency and predictability on how it dealt with partners. The company currently had 250 resellers in A/NZ.

"Globally, we have introduced a business planning methodology, where our account managers work with partners on formally structured joint business plans, which brings some structure and formality around what we do together," he says.

Blinkhorn says the next step was to look into the types of opportunities the acquisition presented to Symbol partners. This could include penetrating new markets areas which Motorola traditionally had a strong presence, such as public services.

He would also look at combining appropriate product sets and outline what skills partners would require to sell them. As an example, Chiappazzo says bundles could include digital radios and two-way radio systems. These were expected to roll out over the next few months.

"The merge gives us tremendous reach and additional branding weight that is going to take us into new markets," Blinkhorn says. "Where we have been strong in retail, manufacturing, transport and logistics, Motorola has not and vice-versa."

Blinkhorn says he was keen to grow geographically into rural areas such as Queensland. The company also wanted to enhance its presence in the healthcare sector and further develop its wireless business.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags MotorolaSymbol

Events

Featured

Slideshows

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

This year’s Reseller News 30 Under 30 Tech Awards were held as an integral part of the first entirely virtual Emerging Leaders​ forum, an annual event dedicated to identifying, educating and showcasing the New Zealand technology market’s rising stars. The 30 Under 30 Tech Awards 2020 recognised the outstanding achievements and business excellence of 30 talented individuals​, across both young leaders and those just starting out. In this slideshow, Reseller News honours this year's winners and captures their thoughts about how their ideas of leadership have changed over time.​

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners
Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

This exclusive Reseller News Exchange event in Auckland explored the challenges facing the partner community on the cloud security frontier, as well as market trends, customer priorities and how the channel can capitalise on the opportunities available. In association with Arrow, Bitdefender, Exclusive Networks, Fortinet and Palo Alto Networks. Photos by Gino Demeer.

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security
Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomed 2019 inductees - Leanne Buer, Ross Jenkins and Terry Dunn - to the fourth running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing face of the IT channel ecosystem in New Zealand and what it means to be a Reseller News Hall of Fame inductee. Photos by Gino Demeer.

Reseller News welcomes industry figures at 2020 Hall of Fame lunch
Show Comments