Bloody rivalry in low-end printer space

Bloody rivalry in low-end printer space

A "bloodbath” is how Andrew Seerden, general manager for the imaging and printing group at HP describes the lower end of the multifunction printer (MFP) market in New Zealand.

The sub-$100 printer market is not profitable, according to Seerden, who says he is expecting some consolidation in this sector in the near future.

“The lower end of the market is a bloodbath, with too many players and a lot of competitors. There will be a migration [of customers] in this market, and I expect some consolidation in the printer space.”

Seerden says that apart from printing products, companies like Lexmark and Epson have little to offer and will struggle to compete with HP.

“Even in the retail space, where performance is measured in square feet, printers will be a tougher and tougher sell. We have an extensive range of products, and we can leverage on that fact.”

Dell also recently entered the MFP market with an entry level model, but unlike HP, which has a strong reseller channel, sells its products exclusively online and has the ability to bundle with home computers. HP has the same ability, says Seerden, adding the online vendor will struggle to succeed in this crowed space.

“I have to say good luck to them. They will need it.”

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Sizing up the NZ security spectrum - Where's the channel sweet spot?

Sizing up the NZ security spectrum - Where's the channel sweet spot?

From new extortion schemes, outside threats and rising cyber attacks, the art of securing the enterprise has seldom been so complex or challenging. With distance no longer a viable defence, Kiwi businesses are fighting to stay ahead of the security curve. In total, 28 per cent of local businesses faced a cyber attack last year, with the number in New Zealand set to rise in 2017. Yet amidst the sensationalism, media headlines and ongoing high profile breaches, confusion floods the channel, as partners seek strategic methods to combat rising sophistication from attackers. In sizing up the security spectrum, this Reseller News roundtable - in association with F5 Networks, Kaspersky Lab, Tech Data, Sophos and SonicWall - assessed where the channel sweet spot is within the New Zealand channel. Photos by Maria Stefina.

Sizing up the NZ security spectrum - Where's the channel sweet spot?
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