Menu
Ricoh chooses channel for printers

Ricoh chooses channel for printers

Printer and copier specialist Ricoh has appointed its first two distributors in New Zealand for printers, IT Wholesale and Morning Star.

Sales of Ricoh’s printers has up until now been through a direct sales model with six supporting branches nationwide.

The company’s printer channel manager, Max Wong, says the decision was made by Ricoh Asia Pacific to increase the focus on printer sales to complement its already successful copier business.

“The copying business has hit a bit of a slow down in growth, so it was decided to make our printer division a larger part of our business. Rather than chase down resellers, it was decided that it was easier to use distributors.

"It became clear that to fulfil Ricoh’s long-term printer objectives, we needed to embark on a distribution partnership. This would enable us to achieve both greater market reach, as well as being manageable for our current internal systems and staff,” he says.

Wong was appointed printer channel manager for Ricoh a year ago, having worked at Tech Pacific for six years.

Victor Ho, group product manager for Morning Star says the company is delighted to have a printer brand on board.

“I knew Max [Wong] from previous dealings, and with our range of notebooks and other products we are looking to complement each other.”

Ho says Morning Star has previously sub-distributed printers through Ingram Micro, but has been looking for a printer brand to add to the stable.

“We were missing a printer brand and this deal with Ricoh is important to us.”

Wong says going through distribution partners is one way to drive the business and succeed in the New Zealand market.

“From Ricoh’s perspective, the decision to partner with IT Wholesale and Morning Star was due to their ability to provide high levels of value added services to the reseller channel, while providing Ricoh with an unquestioned level of focus, market knowledge and resource,” Wong says.

The Ricoh copier range will continue to be sold exclusively through the traditional direct sales force and copier channel.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Ricoh

Events

Featured

Slideshows

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

This year’s Reseller News 30 Under 30 Tech Awards were held as an integral part of the first entirely virtual Emerging Leaders​ forum, an annual event dedicated to identifying, educating and showcasing the New Zealand technology market’s rising stars. The 30 Under 30 Tech Awards 2020 recognised the outstanding achievements and business excellence of 30 talented individuals​, across both young leaders and those just starting out. In this slideshow, Reseller News honours this year's winners and captures their thoughts about how their ideas of leadership have changed over time.​

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners
Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

This exclusive Reseller News Exchange event in Auckland explored the challenges facing the partner community on the cloud security frontier, as well as market trends, customer priorities and how the channel can capitalise on the opportunities available. In association with Arrow, Bitdefender, Exclusive Networks, Fortinet and Palo Alto Networks. Photos by Gino Demeer.

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security
Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomed 2019 inductees - Leanne Buer, Ross Jenkins and Terry Dunn - to the fourth running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing face of the IT channel ecosystem in New Zealand and what it means to be a Reseller News Hall of Fame inductee. Photos by Gino Demeer.

Reseller News welcomes industry figures at 2020 Hall of Fame lunch
Show Comments