Menu
Sun lets some secrets slip

Sun lets some secrets slip

Sun Microsystems says it's focusing its future strategy on areas of the technology industry poised for the strongest growth.

Sun executives discussed a strategy they call Redshift at a daylong event for news media last Friday in East Palo Alto, California.

Sun's chief technology officer, Greg Papadopoulos, said Sun has identified three areas where demand for more computing is expected to be greatest: digital content delivery; high-performance computing; and service providers to small-to-medium sized businesses (SMBs).

The idea is to stay ahead of Moore's Law, the technology industry calculation that computing power will double every 18 months while the cost keeps coming down, Papadopoulos said. Sun does not see the growth potential of commodity areas of computing that are affected by Moore's Law, such as hardware and software to do accounting, payroll and other general automated business functions.

"They're just not the ones at individual companies that are going to create the dominant demand for computing. Therefore, they will not have the pole position in leading how we design [IT] architecture going forward," he said.

The pole position will go to customers delivering digital content over networks to end users, such as the video-sharing Web site YouTube.com or telephone service provider Verizon Communications delivering video to cell phones.

Sun will also pursue more opportunities in high-performance computing in automotive design, oil exploration, financial services and other fields.

It also sees potential in selling to companies that serve the small-to-medium business markets. Examples Papadopoulos gave include: Salesforce.com Inc., which sells sales process automation software; Webex Communications., the Web meetings company that is in the process of being acquired by Cisco Systems.; and eBay,, whose auction Web site is used by SMBs, as well as individuals, to buy and sell products.

The notion that technology advances start at large enterprises and trickle down to smaller ones is "being entirely turned around," Papadopoulos said, with business services.

"The SMBs are leading the charge in terms of how they really want to go and consume computing. The large scale enterprises are kind of waking up and going 'Hey, why do I run my own e-mail server?' It's not a competitive advantage anymore," he said.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags sun

Events

Featured

Slideshows

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

This year’s Reseller News 30 Under 30 Tech Awards were held as an integral part of the first entirely virtual Emerging Leaders​ forum, an annual event dedicated to identifying, educating and showcasing the New Zealand technology market’s rising stars. The 30 Under 30 Tech Awards 2020 recognised the outstanding achievements and business excellence of 30 talented individuals​, across both young leaders and those just starting out. In this slideshow, Reseller News honours this year's winners and captures their thoughts about how their ideas of leadership have changed over time.​

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners
Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

This exclusive Reseller News Exchange event in Auckland explored the challenges facing the partner community on the cloud security frontier, as well as market trends, customer priorities and how the channel can capitalise on the opportunities available. In association with Arrow, Bitdefender, Exclusive Networks, Fortinet and Palo Alto Networks. Photos by Gino Demeer.

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security
Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomed 2019 inductees - Leanne Buer, Ross Jenkins and Terry Dunn - to the fourth running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing face of the IT channel ecosystem in New Zealand and what it means to be a Reseller News Hall of Fame inductee. Photos by Gino Demeer.

Reseller News welcomes industry figures at 2020 Hall of Fame lunch
Show Comments