'Need it now' clamour for Adobe suite

'Need it now' clamour for Adobe suite

New Zealand partners have a significant opportunity to meet pent up customer demand for Adobe's newly-released Creative Suite 3 (CS3) and additional hardware sales.

“This is a really big opportunity to visit those customers who have old products,” says ANZ distribution and retail partner manager Emmah Klein. “There are customers who have been waiting for this for a long time, especially Mac customers.”

CS3 is Adobe’s biggest software release to date, with 16 products across the four editions – Design Premium, Design Standard, Web Premium and Web Standard – and new versions of stand-alone products.

About 40 resellers recently attended a seminar in Auckland to hear about opportunities surrounding the software. Adobe Creative Suite 3 Design Premium and Standard editions and Adobe Creative Suite 3 Web Premium and Standard editions are available for download, having gone on sale last month. Stand-alone products are also available, while Product Premium and the CS3 Master Collection are expected to ship in the third quarter of this year.

Klein and Pacific marketing manager Mark Cokes urged partners to consider hardware sales as part of the opportunity.

“The upgrade and new-product opportunity is huge, but hardware is part of the total sale too,” says Klein. Photoshop CS3 and Master Collection require systems to run Windows XP with Service Pack 2 or Vista Home Premium, Business, Ultimate, or Enterprise certified for 32-bit editions. If running on Mac, it requires OS X version 10.4.8, while Master Collection requires OS X version 10.4.9. “You can’t just see CS3 as a software sale,” says Cokes. “There’s a pent up demand on the hardware side.”

Cokes says the Master Collection offers resellers a reasonable margin. “This gives the more discerning customer everything they need.”

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