Menu
Green my Apple says Jobs

Green my Apple says Jobs

In an open letter posted to the company's website on Wednesday, Apple CEO Steve Jobs outlined plans to remove toxic chemicals from its products, making "A Greener Apple."

Apple has been criticised by environmental group Greenpeace over the past year for not doing enough in removing toxic chemicals. While Greenpeace ranks Apple in last place of all technology companies the organisation ranks, Jobs says that after investigating "Apple is ahead of, or will soon be ahead of, most of its competitors in these areas."

One of the ways Jobs says the company would accomplish its goal is by eliminating mercury in its displays. To do this, Apple will introduce its first Macs with LED backlight technology in 2007. Jobs says that Apple's ability to completely eliminate fluorescent lamps in all of our displays depends on how fast the LCD industry can transition to LED backlighting for larger displays.

Jobs also says that the producers must look at the materials they are using. Unlike most of the competitors, Apple uses aircraft-grade aluminium, stainless steel and high-grade plastics that are in high demand from recyclers.

Apple will be expanding its iPod take back programme to include all stores worldwide this summer. No product purchases are required for any of the free take back programmes, although Apple does offer a 10 percent discount on a new iPod when they bring their old iPod to the stores for proper disposal.

Jobs outlined plans to eliminate or reduce the use of other chemicals including arsenic, mercury, PVC, brominated flame retardants and others.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Appleipodsteve jobsGreenpeace

Brand Post

Featured

Slideshows

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

Hundreds of leaders from the New Zealand IT industry gathered at the Hilton in Auckland on 17 November to celebrate the finest female talent in the Kiwi channel and recognise the winners of the Reseller News Women in ICT Awards (WIICTA) 2020.

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards
Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

The leading female front runners of the New Zealand ICT industry joined together for the annual Reseller News Women in ICT Awards event at the Hilton in Auckland, during which hundreds of guests celebrated 13 outstanding individuals who won awards, chosen from more than 50 finalists representing over 30 organisations.

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards
Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

More than 500 channel leaders gathered in Auckland on 21 October at the ​Reseller News Innovation Awards ​2020 to celebrate the achievements of the New Zealand technology industry's top partners, start-ups, vendors, distributors and individuals.

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners
Show Comments