Menu
CA bumps up small office play

CA bumps up small office play

CA will reveal a number of promotions in coming months aimed at expanding its system builder, retail and general reseller business in this country.

Among the planned initiatives is a 2GB USB flash card with CA software installed, designed for the retail and reseller channel.

The company’s Sydney-based Small and Home Office Group director, New Zealander Patrina Kerr, says the vendor will release new product ranges designed for the home office market in the next three to six months, along with its 2008 product range towards the end of the year.

“We’re bringing out products that will address a typical small office and would support a server environment, which we don’t do today,” says Kerr.

These products will represent a significant opportunity for small business, server-specialist resellers, says Kerr. The group also plans to target Kiwi system builders with opportunities to bundle CA software with hardware including PCs and notebooks.

“We’re very well known in enterprises and this is about bringing it into the level of the broader reseller community. The focus for New Zealand is to get the business up and running and get dedicated attention on partnerships, [as well as] expanding the retail channel and the system builder community, and to drive overall awareness of CA at the home and small office level.”

The plan behind the USB flash card, which will initially be loaded with CA’s Internet Security suite, is to test market response to a new form factor in place of a CD-ROM, says Kerr.

“We’re going to see what impact it has. It’s something different, something innovative and it looks amazing. It’s about ease of use for the consumer – there’s a lanyard included and people can carry it around. You can load the software on multiple machines because it’s a three-user licence.”

Kerr says CA has successfully grown its local retail business in partnership with The Warehouse, but may talk to other retailers depending on the level of growth here.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags ca

Featured

Slideshows

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

Hundreds of leaders from the New Zealand IT industry gathered at the Hilton in Auckland on 17 November to celebrate the finest female talent in the Kiwi channel and recognise the winners of the Reseller News Women in ICT Awards (WIICTA) 2020.

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards
Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

The leading female front runners of the New Zealand ICT industry joined together for the annual Reseller News Women in ICT Awards event at the Hilton in Auckland, during which hundreds of guests celebrated 13 outstanding individuals who won awards, chosen from more than 50 finalists representing over 30 organisations.

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards
Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

More than 500 channel leaders gathered in Auckland on 21 October at the ​Reseller News Innovation Awards ​2020 to celebrate the achievements of the New Zealand technology industry's top partners, start-ups, vendors, distributors and individuals.

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners
Show Comments