CA will reveal a number of promotions in coming months aimed at expanding its system builder, retail and general reseller business in this country.
Among the planned initiatives is a 2GB USB flash card with CA software installed, designed for the retail and reseller channel.
The company’s Sydney-based Small and Home Office Group director, New Zealander Patrina Kerr, says the vendor will release new product ranges designed for the home office market in the next three to six months, along with its 2008 product range towards the end of the year.
“We’re bringing out products that will address a typical small office and would support a server environment, which we don’t do today,” says Kerr.
These products will represent a significant opportunity for small business, server-specialist resellers, says Kerr. The group also plans to target Kiwi system builders with opportunities to bundle CA software with hardware including PCs and notebooks.
“We’re very well known in enterprises and this is about bringing it into the level of the broader reseller community. The focus for New Zealand is to get the business up and running and get dedicated attention on partnerships, [as well as] expanding the retail channel and the system builder community, and to drive overall awareness of CA at the home and small office level.”
The plan behind the USB flash card, which will initially be loaded with CA’s Internet Security suite, is to test market response to a new form factor in place of a CD-ROM, says Kerr.
“We’re going to see what impact it has. It’s something different, something innovative and it looks amazing. It’s about ease of use for the consumer – there’s a lanyard included and people can carry it around. You can load the software on multiple machines because it’s a three-user licence.”
Kerr says CA has successfully grown its local retail business in partnership with The Warehouse, but may talk to other retailers depending on the level of growth here.