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CA hooks Atari to push trans-Tasman sales

CA hooks Atari to push trans-Tasman sales

CA has added Australian distributor Atari, best known for its involvement in the gaming industry, to strengthen its retail channel on both sides of the Tasman.

CA’s Sydney-based director of home and small office, Patrina Kerr, says Atari’s retail focus won it the agreement.

“We started a review of our distributors about six months ago and one of our requirements was a distributor that had a specialised focus in the retail channel. Retail is extremely competitive and we found there weren’t a lot of distributors that have a specialty in retail.”

Atari has strong links with retailers including Harvey Norman and Dick Smith Electronics in New Zealand, and will complement CA’s other New Zealand distributor Ingram Micro, Kerr says.

“Ingram Micro is very much broad based and is strong in the traditional reseller channel and the OEM market. They’ll also continue to serve some independent retailers.”

Atari will distribute CA’s home and small office suite, which includes internet security, anti-virus, anti-spyware and DNA Migrator.

Atari’s Asia Pacific managing director Gerard Noonan says the agreement will allow Atari to further broaden its market reach, where there is value in doing so.

“Whilst Atari has the capacity to bring more products to market, we will only do so if it complements our existing vendor businesses. We are interested in quality of sales and partnerships, not quantity,” he says.


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