Menu
Apple CEO and the WWDC speech

Apple CEO and the WWDC speech

At the Apple Worldwide Developers Conference CEO Steve Jobs, showman extraordinaire, owns the stage at each event, as he pulls back yet one more curtain on yet one more surprise product announcement.

What was the reaction to Jobs' spiel this year?

If you're taking stock by a quantifiable metric, a look at Apple's closing share price Monday meant a thumbs-down from investors. Apple ended the day down US$4.30, or off 3.45 percent, to $120.19. (But only a month ago, Apple's price was only $106.78, so there's that.) Other, more subjective ratings of the keynote ranged from "underwhelming" by Gene Munster, a Piper Jaffray & Co. analyst who covers Apple, to "uneventful," which is what Kevin Hunt of Thomas Weisel Partners LLC called it.

And what of Apple's customers? The Unofficial Apple Weblog site posted a poll asking users to rank Jobs' effort with a 1-5 scale (5 is best). As of Monday afternoon, with 6194 votes tallied, 68.9 percent gave it a mediocre (3) or worse.

What was the day's biggest tease?

Moments after Jobs began his keynote, alert users noted that the US version of Apple's online store was offline, and the familiar "We'll be back soon" Post-it had been slapped on their browsers. That sent tongues wagging, since in the past it meant the site was being prepped with new hardware. And since at least some of the rumours leading up to WWDC had said Apple would update its iMac line, all assumed the gossip was gospel. But when the store came back online toward the end of the 90 minutes, it only sported a new look, not new hardware.

Jobs is famous for his "one more thing" announcements at these wingdings. What was it this time?

Actually, he had two up his sleeve. The first, which he debuted about 70 minutes into the keynote, was Safari on Windows. To say that was a surprise would be an understatement: None of the tip sheets leading up to Monday pegged that as among their many possibles. Right after that, Jobs launched into the final segment, which dealt with the iPhone.

As he hinted last week when he said that security concerns were paramount, Jobs repeated that Apple won't let third-party developers craft applications using a traditional software development kit. Instead, they can build web-based applications using Javascript (he specifically mentioned Asynchronous Javascript and XML, better known as AJAX) that run within the Safari browser embedded in the iPhone.

What was Jobs' best stick-it-to-Microsoft moment?

No contest. As he wrapped up his top 10 list of Leopard features, Jobs poked at Windows Vista's plethora of prices and its scads of SKUs. "We've got a basic version [of Leopard], which is going to cost $129. We've got a premium version, which is gonna cost $129," Jobs said. "We've got a business version, $129. We've got an enterprise version, $129. And we've got the ultimate version, we're throwing everything into it: It's $129. We think most people will buy the ultimate version." Lots of laughs.

How could I have missed all that? How can I make amends?

Apple has posted a Quicktime video stream of Jobs' keynote on its Web site.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Applesteve jobs

Featured

Slideshows

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

This year’s Reseller News 30 Under 30 Tech Awards were held as an integral part of the first entirely virtual Emerging Leaders​ forum, an annual event dedicated to identifying, educating and showcasing the New Zealand technology market’s rising stars. The 30 Under 30 Tech Awards 2020 recognised the outstanding achievements and business excellence of 30 talented individuals​, across both young leaders and those just starting out. In this slideshow, Reseller News honours this year's winners and captures their thoughts about how their ideas of leadership have changed over time.​

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners
Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

This exclusive Reseller News Exchange event in Auckland explored the challenges facing the partner community on the cloud security frontier, as well as market trends, customer priorities and how the channel can capitalise on the opportunities available. In association with Arrow, Bitdefender, Exclusive Networks, Fortinet and Palo Alto Networks. Photos by Gino Demeer.

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security
Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomed 2019 inductees - Leanne Buer, Ross Jenkins and Terry Dunn - to the fourth running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing face of the IT channel ecosystem in New Zealand and what it means to be a Reseller News Hall of Fame inductee. Photos by Gino Demeer.

Reseller News welcomes industry figures at 2020 Hall of Fame lunch
Show Comments