Dove Electronics has appointed Rick Jansen as manager of its Auckland branch and signed printer specialist Brother.
Jansen’s appointment comes as Dove plans to enhance its presence in the City of Sails, where it has maintained a branch for more than 10 years.
“They wanted someone with a bit of experience to take a look at the market here. Dove is very strong regionally but not so strong in Auckland,” says Jansen, who is familiar with distribution having worked at Tech Pacific for six years.
“It’s something I can sink my teeth into; it’s a great company and they are very interested in keeping the Dove feel up here.”
After coming onboard Jansen saw a gap in Dove’s product line in the low and mid-range printer market. As a result, the company approached Brother.
“We are not looking for a plethora of new markets but we were lacking in the low and medium printer business. We approached Brother and it turned out to be a good fit. They have a very good relationship with Ingram Micro but wanted to get more exposure in the regions.”
Dove already has another printer brand, Kyocera, however Jansen says the two vendors are not in conflict with each other.
“We’re not interested in taking on another 20 agencies. We have a great relationship with Kyocera but they don’t have the low-end products.”
Dove’s key management remains in Christchurch and while it has 12 employees and some warehousing in Auckland, it has not had a strong profile in the city, says Jansen.
“We’ve never had a real profile up here. We want to get a more outbound focus.”
Jansen left Tech Pacific as consumer division manager in 2005 to become country manager for BenQ. After the notebook and peripheral vendor exited the local market in 2006, he set up his own sales and marketing company Better Quality Distribution.
He still runs some companies on the side that do not conflict with Dove.
“This was an opportunity to keep those companies while working for a distributor I like. I have always had a lot of time for Dove.”