Menu
Local office for Digicor to boost sales

Local office for Digicor to boost sales

Value-added distributor and importer Digicor has crossed the Tasman, set up an Auckland office and aims to extend its reseller base.

Craig Willis, former business development manager for another Australian-based distributor, T Data, has been recruited as sales manager at Digicor’s Auckland site, supported by technical and administration staff.

Willis says Digicor’s directors at its Melbourne headquarters found it was viable to set up shop in Auckland.

“It was us seeing the opportunity over here. We decided we could do a lot better by having some feet on the ground here.”

Digicor is interested in talking to resellers who have a demand for its products, such as servers, KVM switches, storage and high-end workstation offerings. Willis says some resellers may have system-building skills and want to do their own assembly but Digicor is offering a full, server-build facility for those who do not.

The distributor has identified potentially successful markets, such as television production and graphics, where high processing power is required. It also wants to target tertiary education, government and engineering.

“Part of this is based on customers we already have here and part of it is areas we’re working well with in Australia,” Willis says.

He started just after Queen’s Birthday weekend and is in the process of hiring sales staff for the Albany office.

Nick Webster has replaced Willis as T Data business development manager. He is the former general manager of Auckland-based, IT company ET Solutions.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Digicor

Featured

Slideshows

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

This year’s Reseller News 30 Under 30 Tech Awards were held as an integral part of the first entirely virtual Emerging Leaders​ forum, an annual event dedicated to identifying, educating and showcasing the New Zealand technology market’s rising stars. The 30 Under 30 Tech Awards 2020 recognised the outstanding achievements and business excellence of 30 talented individuals​, across both young leaders and those just starting out. In this slideshow, Reseller News honours this year's winners and captures their thoughts about how their ideas of leadership have changed over time.​

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners
Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

This exclusive Reseller News Exchange event in Auckland explored the challenges facing the partner community on the cloud security frontier, as well as market trends, customer priorities and how the channel can capitalise on the opportunities available. In association with Arrow, Bitdefender, Exclusive Networks, Fortinet and Palo Alto Networks. Photos by Gino Demeer.

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security
Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomed 2019 inductees - Leanne Buer, Ross Jenkins and Terry Dunn - to the fourth running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing face of the IT channel ecosystem in New Zealand and what it means to be a Reseller News Hall of Fame inductee. Photos by Gino Demeer.

Reseller News welcomes industry figures at 2020 Hall of Fame lunch
Show Comments