Menu
Local office for Digicor to boost sales

Local office for Digicor to boost sales

Value-added distributor and importer Digicor has crossed the Tasman, set up an Auckland office and aims to extend its reseller base.

Craig Willis, former business development manager for another Australian-based distributor, T Data, has been recruited as sales manager at Digicor’s Auckland site, supported by technical and administration staff.

Willis says Digicor’s directors at its Melbourne headquarters found it was viable to set up shop in Auckland.

“It was us seeing the opportunity over here. We decided we could do a lot better by having some feet on the ground here.”

Digicor is interested in talking to resellers who have a demand for its products, such as servers, KVM switches, storage and high-end workstation offerings. Willis says some resellers may have system-building skills and want to do their own assembly but Digicor is offering a full, server-build facility for those who do not.

The distributor has identified potentially successful markets, such as television production and graphics, where high processing power is required. It also wants to target tertiary education, government and engineering.

“Part of this is based on customers we already have here and part of it is areas we’re working well with in Australia,” Willis says.

He started just after Queen’s Birthday weekend and is in the process of hiring sales staff for the Albany office.

Nick Webster has replaced Willis as T Data business development manager. He is the former general manager of Auckland-based, IT company ET Solutions.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Digicor

Featured

Slideshows

EDGE 2018: Kiwis kick back with Super Rugby before NZ session

EDGE 2018: Kiwis kick back with Super Rugby before NZ session

New Zealanders kick-started EDGE 2018 with a bout of Super Rugby before a dedicated New Zealand session, in front of more than 50 partners, vendors and distributors on Hamilton Island.​

EDGE 2018: Kiwis kick back with Super Rugby before NZ session
EDGE 2018: Kiwis assess key customer priorities through NZ research

EDGE 2018: Kiwis assess key customer priorities through NZ research

EDGE 2018 kicked off with a dedicated New Zealand track, highlighting the key customer priorities across the local market, in association with Dell EMC. Delivered through EDGE Research - leveraging Kiwi data through Tech Research Asia - more than 50 partners, vendors and distributors combined during an interactive session to assess the changing spending patterns of the end-user and the subsequent impact to the channel.

EDGE 2018: Kiwis assess key customer priorities through NZ research
Show Comments