Menu
Local office for Digicor to boost sales

Local office for Digicor to boost sales

Value-added distributor and importer Digicor has crossed the Tasman, set up an Auckland office and aims to extend its reseller base.

Craig Willis, former business development manager for another Australian-based distributor, T Data, has been recruited as sales manager at Digicor’s Auckland site, supported by technical and administration staff.

Willis says Digicor’s directors at its Melbourne headquarters found it was viable to set up shop in Auckland.

“It was us seeing the opportunity over here. We decided we could do a lot better by having some feet on the ground here.”

Digicor is interested in talking to resellers who have a demand for its products, such as servers, KVM switches, storage and high-end workstation offerings. Willis says some resellers may have system-building skills and want to do their own assembly but Digicor is offering a full, server-build facility for those who do not.

The distributor has identified potentially successful markets, such as television production and graphics, where high processing power is required. It also wants to target tertiary education, government and engineering.

“Part of this is based on customers we already have here and part of it is areas we’re working well with in Australia,” Willis says.

He started just after Queen’s Birthday weekend and is in the process of hiring sales staff for the Albany office.

Nick Webster has replaced Willis as T Data business development manager. He is the former general manager of Auckland-based, IT company ET Solutions.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Digicor

Featured

Slideshows

Reseller News launches new-look Awards at 2018 Judges’ Lunch

Reseller News launches new-look Awards at 2018 Judges’ Lunch

Introducing the Reseller News Innovation Awards, launched to the channel at the 2018 Judges’ Lunch in Auckland. With more than 70 judges now part of the voting panel, the new-look awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors.

Reseller News launches new-look Awards at 2018 Judges’ Lunch
Kiwi channel debates GDPR as Reseller News Exchange hits Wellington

Kiwi channel debates GDPR as Reseller News Exchange hits Wellington

This exclusive Reseller News Exchange, in association with Arrow ECS ANZ, ForeScout and StorageCraft, went on the road to debate the early implications of GDPR in New Zealand, extracting opportunities while evaluating challenges for the channel in the year ahead.

Kiwi channel debates GDPR as Reseller News Exchange hits Wellington
Show Comments