Value-added distributor and importer Digicor has crossed the Tasman, set up an Auckland office and aims to extend its reseller base.
Craig Willis, former business development manager for another Australian-based distributor, T Data, has been recruited as sales manager at Digicor’s Auckland site, supported by technical and administration staff.
Willis says Digicor’s directors at its Melbourne headquarters found it was viable to set up shop in Auckland.
“It was us seeing the opportunity over here. We decided we could do a lot better by having some feet on the ground here.”
Digicor is interested in talking to resellers who have a demand for its products, such as servers, KVM switches, storage and high-end workstation offerings. Willis says some resellers may have system-building skills and want to do their own assembly but Digicor is offering a full, server-build facility for those who do not.
The distributor has identified potentially successful markets, such as television production and graphics, where high processing power is required. It also wants to target tertiary education, government and engineering.
“Part of this is based on customers we already have here and part of it is areas we’re working well with in Australia,” Willis says.
He started just after Queen’s Birthday weekend and is in the process of hiring sales staff for the Albany office.
Nick Webster has replaced Willis as T Data business development manager. He is the former general manager of Auckland-based, IT company ET Solutions.