Menu
Digital Blue coy as sale rumour gains credence

Digital Blue coy as sale rumour gains credence

Accessories distributor Digital Blue may be on the brink of being sold to an overseas company, according to industry sources.

A source close to the company, who did not want to be named, has told Reseller News that Digital Blue is about to be bought by a company based in Singapore.

Digital Blue managing director Jamie Cox is also understood to be leaving the company and moving to Australia next month.

While he would not comment on the possible buyout of the company, Cox confirmed he is going to Australia, but is not saying whether he will remain with Digital Blue.

“I will be going to Australia some time next month. There will be an announcement around that time,” says Cox.

According to sources, Cox has been hired by the company buying Digital Blue and will continue to work with the company, spending about one week a month here.

Cox meanwhile says Digital Blue is currently looking for about five additional staff and is also expanding to the South Island with plans to open an office in Hornby, Christchurch soon.

One company tipped as a potential buyer is Singapore-based AV Labs, whose products Digital Blue distributes in New Zealand.

According to Companies Office records, AV Labs and its Australian distributor Digital Concepts each hold a quarter of the shares in Digital Blue. However, AV Labs registered an address in Apia, Samoa with the Companies Office. The other shares are held by Hong Kong-based director Wong Wing and Aquarius Sales and Marketing of Cronulla, New South Wales.

An Australian representative for AV Labs had no comment about the possible buyout, but told Reseller News that “nothing is finalised yet”.

The most prominent brand Digital Blue represents is AV vendor Altec Lansing.

Last year, Digital Blue was warned by the Commerce Commission for price fixing, after telling Dick Smith Electronics not to advertise an iPod accessory below a certain price point.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags digital blueav labs

Events

Why experience is the new battleground for partners

Join us for an exclusive webinar, in association with Hewlett Packard Enterprise and Technology Services Industry Association (TSIA) and learn about the latest industry insights and how technology services continue to evolve to deliver differentiated value, and how partners can be successful in 2021 and beyond.

Featured

Slideshows

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

Hundreds of leaders from the New Zealand IT industry gathered at the Hilton in Auckland on 17 November to celebrate the finest female talent in the Kiwi channel and recognise the winners of the Reseller News Women in ICT Awards (WIICTA) 2020.

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards
Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

The leading female front runners of the New Zealand ICT industry joined together for the annual Reseller News Women in ICT Awards event at the Hilton in Auckland, during which hundreds of guests celebrated 13 outstanding individuals who won awards, chosen from more than 50 finalists representing over 30 organisations.

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards
Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

More than 500 channel leaders gathered in Auckland on 21 October at the ​Reseller News Innovation Awards ​2020 to celebrate the achievements of the New Zealand technology industry's top partners, start-ups, vendors, distributors and individuals.

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners
Show Comments