Menu
Acquisition to hasten Magnum Mac expansion

Acquisition to hasten Magnum Mac expansion

Magnum Mac will open five new stores following its acquisition by Renaissance.

Although the company was already planning to expand, with a store in the Westfield Mall currently under construction in Albany, Auckland, it would not have been to the same extent without the buyout, says general manager and former owner Murray Wood.

Under the Renaissance deal, Wood says all stores will be refitted “to look more like the genuine Apple experience”.

Magnum Mac staff will act as Mac specialists and will offer free training workshops for store visitors. The company will also set up a Technical Service Group to provide nationwide service, support and installation. It then hopes to become a premium Apple reseller, the highest level of certification offered by the vendor.

As general manager of Magnum Mac, Wood now reports to Renaissance managing director Paul Johnston, but says there will be no other staff changes at Magnum Mac as a result of the deal.

Magnum Mac already has branches in Auckland, Wellington, Christchurch and Dunedin and Johnston says changes to existing premises are planned once leases expire.

Back-end office logistics and business sales may run from different premises, with new retail stores in the same area. “For example, Christchurch runs well as a destination store, but as the lease expires we’ll move to another building and open a retail store as well, maybe in a shopping mall,” Johnston says.

The new stores are an opportunity to achieve success similar to that of Apple retailers overseas, he says.

“In Australia and the UK there’s been investment by Apple channel partners in raising the standard of the retail business and there’s been a lack of that in New Zealand.”

Renaissance is buying Magnum Mac for $3.5 million.

Magnum Mac has annual sales of around $28 million and annual earnings before interest and tax of about $1 million.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags magnum mac

Brand Post

What to expect from your IT Distributor

Whether you’re just starting out or you’ve been around since before the dot com rollercoaster, choosing the right distribution partner can be a pivotal factor in your success. This definitive guide outlines the traits that every IT partner needs to look for in their IT Distributor.

Featured

Slideshows

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

This year’s Reseller News 30 Under 30 Tech Awards were held as an integral part of the first entirely virtual Emerging Leaders​ forum, an annual event dedicated to identifying, educating and showcasing the New Zealand technology market’s rising stars. The 30 Under 30 Tech Awards 2020 recognised the outstanding achievements and business excellence of 30 talented individuals​, across both young leaders and those just starting out. In this slideshow, Reseller News honours this year's winners and captures their thoughts about how their ideas of leadership have changed over time.​

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners
Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

This exclusive Reseller News Exchange event in Auckland explored the challenges facing the partner community on the cloud security frontier, as well as market trends, customer priorities and how the channel can capitalise on the opportunities available. In association with Arrow, Bitdefender, Exclusive Networks, Fortinet and Palo Alto Networks. Photos by Gino Demeer.

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security
Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomed 2019 inductees - Leanne Buer, Ross Jenkins and Terry Dunn - to the fourth running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing face of the IT channel ecosystem in New Zealand and what it means to be a Reseller News Hall of Fame inductee. Photos by Gino Demeer.

Reseller News welcomes industry figures at 2020 Hall of Fame lunch
Show Comments