NZTE plugs participation in Europe's Cebit

NZTE plugs participation in Europe's Cebit

New Zealand technology firms can again attend the Cebit business and technology showcase in Germany next March, with the assistance of New Zealand Trade and Enterprise (NZTE).

Last year Cebit attracted 480,000 visitors from 100 countries and organisers said $11 billion worth of investment deals were initiated.

Companies cover their own travel costs and pay $8000 to be part of the New Zealand stand. NZTE provides marketing and public relations support, along with the opportunity for media training and the chance to pitch to investors, says programme manager Cate Hlavac.

“[The fees] get them a presence on the stand and their technology is incorporated into the design,” she says.

NZTE can support 16 companies as part of the stand and is running seminars to introduce Cebit in Auckland, Wellington and Christchurch early in July. This will be the fourth time New Zealand has had a presence at the show.

John Robins, general manager of Vcomms, which provides technology for wireless data connections between Eftpos and ATM terminals and banks, says his company has increased its brand presence and enhanced its prospects in the European market by exhibiting at Cebit for the past two years.

“We’re achieving high penetration in Australia and New Zealand and we were looking for a market beyond that. We decided Europe was the place to go and the net result is we’ve improved on our belief that there’s a market for us in Europe.”

Robins says it is invaluable that NZTE helps companies decide on the audience they want to attract and how to make the most of follow-ups.

Touchscreen developer Nextwindow is considering returning for a fourth Cebit exhibition in 2008.

Chief executive Al Monro says the show is a chance to meet its European, Middle Eastern and Asian distributors and resellers in one place, rather than travel to each individually. The company also uses the event to generate new business and find new resellers and distributors.

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