Menu
PS3 target of 11 million by 2008

PS3 target of 11 million by 2008

Certain analysts had previously reported Sony's intent to slow down PlayStation 3 production as a means to cut costs, Sony Computer Entertainment has consistently maintained its stance that it plans to do no such thing.

To eliminate all doubt, the company has also recently announced that production of blue lasers, the most vital component of a Blu-ray player, has now reached a rate of 1.7 million per month. With plenty of these lasers to make PlayStation 3 consoles and all of Sony's stand-alone Blu-ray units, SCEI seems content in maximising hardware production in order to reach its shipping target of 11 million PS3 consoles worldwide by April 2008.

"Production problems have now ceased, we're in full production as far as PlayStation 3 is concerned and there's a steady chain of supply in North America, Japan and Europe," said a Sony spokesman.

Although the increased ease of Blu-ray production may look promising for Sony, the company also realises what's important in making the PS3 just as successful as the PS2.

"Ultimately it will come down to content," the Sony spokesman said.

But Sony expounded what it gauges as the most compelling virtues of this next-generation machine.

"What it offers for its price is exceptional value for money -- a quarter of the cost of a PC of similar capability and about the same as a commercial Blu-ray player," the Sony man said.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags sonyPS3Playstation 3

Featured

Slideshows

EDGE 2018: Kiwis kick back with Super Rugby before NZ session

EDGE 2018: Kiwis kick back with Super Rugby before NZ session

New Zealanders kick-started EDGE 2018 with a bout of Super Rugby before a dedicated New Zealand session, in front of more than 50 partners, vendors and distributors on Hamilton Island.​

EDGE 2018: Kiwis kick back with Super Rugby before NZ session
EDGE 2018: Kiwis assess key customer priorities through NZ research

EDGE 2018: Kiwis assess key customer priorities through NZ research

EDGE 2018 kicked off with a dedicated New Zealand track, highlighting the key customer priorities across the local market, in association with Dell EMC. Delivered through EDGE Research - leveraging Kiwi data through Tech Research Asia - more than 50 partners, vendors and distributors combined during an interactive session to assess the changing spending patterns of the end-user and the subsequent impact to the channel.

EDGE 2018: Kiwis assess key customer priorities through NZ research
Show Comments