Menu
PS3 target of 11 million by 2008

PS3 target of 11 million by 2008

Certain analysts had previously reported Sony's intent to slow down PlayStation 3 production as a means to cut costs, Sony Computer Entertainment has consistently maintained its stance that it plans to do no such thing.

To eliminate all doubt, the company has also recently announced that production of blue lasers, the most vital component of a Blu-ray player, has now reached a rate of 1.7 million per month. With plenty of these lasers to make PlayStation 3 consoles and all of Sony's stand-alone Blu-ray units, SCEI seems content in maximising hardware production in order to reach its shipping target of 11 million PS3 consoles worldwide by April 2008.

"Production problems have now ceased, we're in full production as far as PlayStation 3 is concerned and there's a steady chain of supply in North America, Japan and Europe," said a Sony spokesman.

Although the increased ease of Blu-ray production may look promising for Sony, the company also realises what's important in making the PS3 just as successful as the PS2.

"Ultimately it will come down to content," the Sony spokesman said.

But Sony expounded what it gauges as the most compelling virtues of this next-generation machine.

"What it offers for its price is exceptional value for money -- a quarter of the cost of a PC of similar capability and about the same as a commercial Blu-ray player," the Sony man said.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags sonyPS3Playstation 3

Featured

Slideshows

The making of an MSSP: a blueprint for growth in NZ

The making of an MSSP: a blueprint for growth in NZ

Partners are actively building out security practices and services to match, yet remain challenged by a lack of guidance in the market. This exclusive Reseller News Roundtable - in association with Sophos - assessed the making of an MSSP, outlining the blueprint for growth and how partners can differentiate in New Zealand.

The making of an MSSP: a blueprint for growth in NZ
Reseller News Platinum Club celebrates leading partners in 2018

Reseller News Platinum Club celebrates leading partners in 2018

The leading players of the New Zealand channel came together to celebrate a year of achievement at the inaugural Reseller News Platinum Club lunch in Auckland. Following the Reseller News Innovation Awards, Platinum Club provides a platform to showcase the top performing partners and start-ups of the past 12 months, with more than ​​50 organisations in the spotlight.​​​

Reseller News Platinum Club celebrates leading partners in 2018
Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP has honoured its leading partners in New Zealand during 2018, following 12 months of growth through the local channel. Unveiled during the fourth running of the ceremony in Auckland, the awards recognise and celebrate excellence, growth, consistency and engagement of standout Kiwi partners.

Meet the top performing HP partners in NZ
Show Comments