In the spirit of "who won E3" from year's past, GamePro speaks with respected industry analyst Michael Pachter on which of the big three console makers had the best showing this year.
But Pachter didn't think that way until news broke on Friday that the new, cheaper PS3s would soon be discontinued. "Sony had seized the show, till the 'discontinued' 60Gb issue arose, and that hurt them by confusing their price cut."
"Microsoft had decent software to show, but no price cut," he added suggesting the much rumour price drop would have been a good thing for Xbox 360 being that console sales have been gradually declining in recent months according to NPD.
"It wasn't a very impressive show overall, so it's not like anyone was a 'loser,'" he maintained.
On the topic of how next year's E3 could be improved, Pachter noted that he liked the intimacy and accessibility of game demonstrations, but missed the grandeur of last year's showing. "I think that the spectacle creates a vibe in and of itself, and it makes the overall show much more fun," he said.