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What blokes surf...

What blokes surf...

When Kiwi blokes from their mid-twenties to early thirties are surfing the internet – and are not thinking about rugby, fishing or cricket – they are thinking about technology, and specifically Reseller News.

The Reseller News website, reseller.co.nz, came fourth in the top ten sites that had the greatest affinity for men aged 25 to 34 during June, according to a Nielsen NetRatings report released this week.

Beating reseller.co.nz to the top post were websites for Radio Sport, marine weather forecasts and the Black Caps. Sister publication Computerworld’s website came in at ninth place.

Sports, technology, gaming and car sites dominated the list. Such gender clichés were as evident in rankings of websites that attracted the highest percentage of women of the same age group, Nielsen NetRatings says.


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