Menu
Microsoft buddies up to Digg

Microsoft buddies up to Digg

In a deal that boosts Microsoft's plan to increase revenue from online advertising, the company will be the exclusive provider of display and contextual advertising on the popular Digg news site.

Microsoft also said it will work with Digg to develop new campaigns that combine advertising and technology for the site, and will collaborate with Digg's current advertising partner, Federated Media Publishing, to bring new programs to the site's users and advertisers. The deal's duration will be three years, the companies said.

Digg aggregates news stories from around the web and lets users rate stories and recommend them to others with the popular "digg it" tag. More than 17 million unique users visit the site monthly, according to Digg.

Microsoft has been slowly building its efforts to become a stronger competitor in the fight for online advertising dollars, waging an uphill battle against market leader Google and others. This is the second partnership that Microsoft has unveiled in a little more than a week to boost its advertising presence. Last Tuesday, the company said it had added the ability for subscribers of its Office Live small-business hosted service to purchase paid-search advertising from portal Ask.com's s Ask Sponsored Listings.

Partnerships aren't the only way Microsoft is building its advertising strategy. The company is currently waiting for its US$6 billion purchase of digital advertising and marketing services agency aQuantive to close. This is expected to happen next month after a vote by aQuantive shareholders.


Follow Us

Join the newsletter!

Or
Error: Please check your email address.

Tags Microsoftdigg

Featured

Slideshows

Bumper channel crowd kicks off first After Hours of 2018

Bumper channel crowd kicks off first After Hours of 2018

After Hours made a welcome return to the channel social calendar with a bumper crowd of partners, distributors and vendors descending on The Jefferson in Auckland to kick-start 2018. Photos by Gino Demeer.

Bumper channel crowd kicks off first After Hours of 2018
Looking back at the top 15 M&A deals in NZ during 2017

Looking back at the top 15 M&A deals in NZ during 2017

In 2017, merger and acquisitions fever reached new heights in New Zealand, with a host of big name deals dominating the headlines. Reseller News recaps the most important transactions of the Kiwi channel during the past 12 months.

Looking back at the top 15 M&A deals in NZ during 2017
Kiwi channel closes 2017 with After Hours

Kiwi channel closes 2017 with After Hours

The channel in New Zealand came together to celebrate the close of 2017, as the final After Hours played out in front of a bumper Auckland crowd.

Kiwi channel closes 2017 with After Hours
Show Comments