Responding to concerns from privacy advocates and the public, Yahoo said it will make user search data anonymous after 13 months.
The news comes shortly after other internet companies, including Google and Microsoft, have taken similar steps to limit personal data.
"One of the core tenets of this company is the relationship and trust we have with our users," said Yahoo spokesman Jim Cullinan.
Cullinan said Yahoo will make all search log data anonymous after 13 months except if users request otherwise or if Yahoo is required to retain the information for legal reasons.
"We believe the 13 month policy is the appropriate timeline to meet our commitment to our users' privacy while preserving our ability to continue to defend against fraudulent activity and improve our services to advertisers, publishers and users," Cullinan said in the statement.
On Tuesday, Microsoft said it will give users a way to search anonymously on its Microsoft Windows Live Web sites by the end of the year. Microsoft also said it will make all user search data anonymous after 18 months.
Last week, search portal Ask.com said it would introduce a feature to its Web portal later this year called AskEraser that will let users perform anonymous searches. When AskEraser is turned on, the Web site will not retain the user data it normally stores during a search.
Google last week said that it had hanged it privacy policy and that its cookies would expire after two years, instead of in 2038, when they were originally set to expire. However, observers dismissed the move as hype, saying the change only makes it appear that Google is taking steps to address privacy concerns.
Earlier this year, Google said it would make the data it stores about end users anonymous in its server logs after 18 months. That was a change from March, when the company said it would make user data anonymous after 18 to 24 months.
