Menu
Yahoo changes privacy policy

Yahoo changes privacy policy

Responding to concerns from privacy advocates and the public, Yahoo said it will make user search data anonymous after 13 months.

The news comes shortly after other internet companies, including Google and Microsoft, have taken similar steps to limit personal data.

"One of the core tenets of this company is the relationship and trust we have with our users," said Yahoo spokesman Jim Cullinan.

Cullinan said Yahoo will make all search log data anonymous after 13 months except if users request otherwise or if Yahoo is required to retain the information for legal reasons.

"We believe the 13 month policy is the appropriate timeline to meet our commitment to our users' privacy while preserving our ability to continue to defend against fraudulent activity and improve our services to advertisers, publishers and users," Cullinan said in the statement.

On Tuesday, Microsoft said it will give users a way to search anonymously on its Microsoft Windows Live Web sites by the end of the year. Microsoft also said it will make all user search data anonymous after 18 months.

Last week, search portal Ask.com said it would introduce a feature to its Web portal later this year called AskEraser that will let users perform anonymous searches. When AskEraser is turned on, the Web site will not retain the user data it normally stores during a search.

Google last week said that it had hanged it privacy policy and that its cookies would expire after two years, instead of in 2038, when they were originally set to expire. However, observers dismissed the move as hype, saying the change only makes it appear that Google is taking steps to address privacy concerns.

Earlier this year, Google said it would make the data it stores about end users anonymous in its server logs after 18 months. That was a change from March, when the company said it would make user data anonymous after 18 to 24 months.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags GoogleYahoo

Featured

Slideshows

Reseller News Innovation Awards 2018: meet the top performing partners

Reseller News Innovation Awards 2018: meet the top performing partners

Reseller News honoured the industry’s finest on a standout evening for the New Zealand channel, recognising the achievements of established partners, emerging players and innovative start-ups, in front of over 460 technology leaders in Auckland.

Reseller News Innovation Awards 2018: meet the top performing partners
Champagne Reception kicks off Reseller News Innovation Awards 2018

Champagne Reception kicks off Reseller News Innovation Awards 2018

More than 460 channel leaders came together to toast the top performers of the New Zealand industry, during the opening Champagne Reception at the Reseller News Innovation Awards 2018 - in association with Techbuyer.

Champagne Reception kicks off Reseller News Innovation Awards 2018
Chasing innovation: how Kiwi partners can create a new customer agenda

Chasing innovation: how Kiwi partners can create a new customer agenda

This exclusive Reseller News Roundtable - in association with Rhipe and Microsoft - detailed a blueprint for customer success, outlining the new role of the modern-day partner and wider network in New Zealand.

Chasing innovation: how Kiwi partners can create a new customer agenda
Show Comments