Crystal connection for Philips USB drives

Consumer electronics giant Philips has formed an unlikely alliance with Swarovski, a maker of luxury crystal products, to promote its new range of USB flash drives and digital music players.

Philips used models and a theme around New Zealand’s Next Top Model to promote the new offerings in Auckland last week.

The new Active-Crystals range includes four USB memory keys and four in-ear headphones, all with some form of Swarovski crystal on them as decoration

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Tags phillips