Menu
Lenovo to trial US$200 PC in China

Lenovo to trial US$200 PC in China

Lenovo Group launched a family of basic PCs last week intended for rural Chinese farmers, with prices starting at US$198.

The move is part of the company's three-year effort to grab greater market share in China by reaching beyond urban areas with low-cost PCs, a suite of agricultural software applications and a sales network of 5000 dealers in small towns, according to a statement by Chen Shaopeng, a senior vice president at Lenovo and president of its Greater China division.

Lenovo claims it has already sold four million computers to rural users through this "YuanMeng" campaign, a Chinese term meaning "to realize the dream of owning a PC."

Last week company executives gave much of the credit for their soaring quarterly profit to a 30 percent increase in PC shipments to domestic Chinese markets. Those sales helped push Lenovo to a $67.8 million profit for the quarter, a tenfold improvement over the same period last year.

Lenovo did not announce a product name or specifications for the new PCs, but said it would sell them for $198, $264, $330 and $396.

By setting prices so low, Lenovo is also sending a signal to competitors such as the nonprofit One Laptop Per Child project and chip-making giant Intel. Both companies have designed low-cost PCs designed for users in developing countries, including OLPC's XO laptop for $176 and Intel's Classmate for $225.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Lenovo

Featured

Slideshows

EDGE 2018: Kiwis kick back with Super Rugby before NZ session

EDGE 2018: Kiwis kick back with Super Rugby before NZ session

New Zealanders kick-started EDGE 2018 with a bout of Super Rugby before a dedicated New Zealand session, in front of more than 50 partners, vendors and distributors on Hamilton Island.‚Äč

EDGE 2018: Kiwis kick back with Super Rugby before NZ session
EDGE 2018: Kiwis assess key customer priorities through NZ research

EDGE 2018: Kiwis assess key customer priorities through NZ research

EDGE 2018 kicked off with a dedicated New Zealand track, highlighting the key customer priorities across the local market, in association with Dell EMC. Delivered through EDGE Research - leveraging Kiwi data through Tech Research Asia - more than 50 partners, vendors and distributors combined during an interactive session to assess the changing spending patterns of the end-user and the subsequent impact to the channel.

EDGE 2018: Kiwis assess key customer priorities through NZ research
Show Comments