Menu
Lenovo to trial US$200 PC in China

Lenovo to trial US$200 PC in China

Lenovo Group launched a family of basic PCs last week intended for rural Chinese farmers, with prices starting at US$198.

The move is part of the company's three-year effort to grab greater market share in China by reaching beyond urban areas with low-cost PCs, a suite of agricultural software applications and a sales network of 5000 dealers in small towns, according to a statement by Chen Shaopeng, a senior vice president at Lenovo and president of its Greater China division.

Lenovo claims it has already sold four million computers to rural users through this "YuanMeng" campaign, a Chinese term meaning "to realize the dream of owning a PC."

Last week company executives gave much of the credit for their soaring quarterly profit to a 30 percent increase in PC shipments to domestic Chinese markets. Those sales helped push Lenovo to a $67.8 million profit for the quarter, a tenfold improvement over the same period last year.

Lenovo did not announce a product name or specifications for the new PCs, but said it would sell them for $198, $264, $330 and $396.

By setting prices so low, Lenovo is also sending a signal to competitors such as the nonprofit One Laptop Per Child project and chip-making giant Intel. Both companies have designed low-cost PCs designed for users in developing countries, including OLPC's XO laptop for $176 and Intel's Classmate for $225.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Lenovo

Featured

Slideshows

Meet the leading customer-centric Microsoft channel partners

Meet the leading customer-centric Microsoft channel partners

Microsoft honoured leading partners across the channel following a year of customer innovation and market growth in New Zealand. The 2018 Microsoft Partner Awards recognised excellence within the context of the end-user, spanning a host of emerging and established providers.

Meet the leading customer-centric Microsoft channel partners
Reseller News launches new-look Awards at 2018 Judges’ Lunch

Reseller News launches new-look Awards at 2018 Judges’ Lunch

Introducing the Reseller News Innovation Awards, launched to the channel at the 2018 Judges’ Lunch in Auckland. With more than 70 judges now part of the voting panel, the new-look awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors.

Reseller News launches new-look Awards at 2018 Judges’ Lunch
Show Comments