Menu
NetApp extends ties; remains selective

NetApp extends ties; remains selective

Although it is extending relationships with more channel players locally and has fleshed out its partner programme, Network Appliance is not yet ready to establish a broad reseller base here.

In the past six months, the data management vendor appointed Revera as a second tier-one direct partner, alongside Infinity Solutions, which has been on board for 10 years. It has also established links with IBM partners, who can now sell NetApp products branded as IBM’s N-Series, following an OEM agreement signed between the two vendors last year.

However, recently-appointed partner director for Australia and New Zealand Scott Morris says the company will cement these relationships before establishing any new ones.

“Our focus is on a small number of direct tier-one partners to take NetApp-branded products to market and we are looking at establishing very strong relationships with IBM distributors and key IBM resellers,” says Morris.

While acknowledging that NetApp would look at developing a value-added distributor model locally, as it did in Australia last year, Morris says this is still some way down the track. “We are a good six months away from having to hit those discussions in earnest.”

Such a model would enable the company to gain access to the mid-market, says Morris.

The company meanwhile held its second Australia/New Zealand partner summit last month, attracting a strong local contingent, including representatives from the IBM channel, such as Valued Added Distributors, says Morris.

“Attendance at the summit was up 60 percent over last year.”

Last year’s event was used as a defining process to bring an emerging set of partners into the company VIP partner programme, says Morris.

Company president Tom Mendoza attended the event and spoke of the importance of partnerships to NetApp and offered personal thoughts on striving for continued improvement, says Morris. “Partners were able to hear leadership coaching from someone who has the capability to give guidance on how to be successful. They left the presentation highly motivated.”

The company also held its inaugural partner awards with Infinity Solutions scooping the New Zealand reseller of the year prize.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags netapp

Featured

Slideshows

The making of an MSSP: a blueprint for growth in NZ

The making of an MSSP: a blueprint for growth in NZ

Partners are actively building out security practices and services to match, yet remain challenged by a lack of guidance in the market. This exclusive Reseller News Roundtable - in association with Sophos - assessed the making of an MSSP, outlining the blueprint for growth and how partners can differentiate in New Zealand.

The making of an MSSP: a blueprint for growth in NZ
Reseller News Platinum Club celebrates leading partners in 2018

Reseller News Platinum Club celebrates leading partners in 2018

The leading players of the New Zealand channel came together to celebrate a year of achievement at the inaugural Reseller News Platinum Club lunch in Auckland. Following the Reseller News Innovation Awards, Platinum Club provides a platform to showcase the top performing partners and start-ups of the past 12 months, with more than ​​50 organisations in the spotlight.​​​

Reseller News Platinum Club celebrates leading partners in 2018
Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP has honoured its leading partners in New Zealand during 2018, following 12 months of growth through the local channel. Unveiled during the fourth running of the ceremony in Auckland, the awards recognise and celebrate excellence, growth, consistency and engagement of standout Kiwi partners.

Meet the top performing HP partners in NZ
Show Comments