With the launch of its K770 Cyber-shot phone, Sony Ericsson Mobile Communications hopes to narrow the quality gap between dedicated digital cameras and mobile phones with integrated cameras.
The slim 14.5 millimeter phone, announced on Wednesday, offers a range a features found in most quality digital cameras, including auto focus and 3x digital zoom.
A sliding cover protects the lens. Once in camera mode, the 1.9 inch screen becomes a viewfinder. Illuminated icons, which appear across the keypad, serve as one-click shortcuts to each of the camera's main functions, such as picture size and light.
The new Photo fix feature offers photo editing directly on the 3.2-megapixel phone, allowing users to correct photos taken under poor lighting conditions.
With a USB (Universal Serial Bus) cable, users can transfer photos to PCs, send them directly to a printers with the PictBridge application or upload them to the Internet. Pictures can be printed in A4 size.
The 256MB memory card can hold up to 200 high-quality photos.
The music features include wireless stereo headsets using short-range Bluetooth technology and a FM radio.
But the K770 is a phone, too.
The tri-band handset operates on the three frequencies used for GSM (Global System for Mobile Communications), GPRS (General Packet Radio Service) and 3G (third-generation) technologies: 900, 1800 and 1900.
The phone will be available in the fourth quarter of 2007. Pricing information was not immediately available.