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YouTube to launch in-video advertising

YouTube to launch in-video advertising

YouTube is set to launch a new way to advertise on videos hosted at its popular web site, and they hope people like what they see.

The ads will show up as an overlay on the bottom 20 percent of the video, and people will have a choice to click and watch the advertisement, or not. YouTube will work with partners on the new advertising scheme, and said in a note on its blog that ad revenue will be shared with content owners.

YouTube calls the new advertisements InVideo ads, and they are supposed to be relevant to the video they're matched with, as well as entertaining. The video a user originally clicks to view will be paused while the ad plays.

"If you choose not to click on the overlay, it will simply disappear, so that you're in full control of your YouTube experience," the company said in its blog posting.

YouTube asks site viewers to send suggestions on the new system, but the company apparently wants to keep feedback private. Comments are disabled for the ad blog posting, but users can send an e-mail by clicking on the bottom of the posting, where it says: The YouTube Team.


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