Menu
Auckland call spurs Provoke into expansion

Auckland call spurs Provoke into expansion

Wellington software company Provoke has expanded to Auckland to answer demand in the city for what it says is a unique brand of offerings.

Managing director Mason Pratt says Provoke’s decision to open an Auckland office last month was driven by demand from customers there, who have been asking it to expand to the city for some time.

“Provoke was set up six years ago to fill a gap in the market where you just had traditional technical shops and high-end design set-ups. No one had a user-centric design focus, building solutions on Microsoft technology.”

The demand for these kinds of offerings in Auckland has increased over the years, says Pratt. “There is no one offering the same sort of services as we do,” he claims.

Expanding to Auckland is not the only sign of Pratt’s management prowess. Last month he received the New Zealand Institute of Management and Eagle Technology Young Executive of the Year award for the central region. In November he will compete against the winners from the northern and southern regions for the national award.

One area Provoke wants to tackle in Auckland is opportunities around Microsoft Office Sharepoint Server. “There is a huge demand for Sharepoint in Auckland. We want to position ourselves as the number one Sharepoint developer in Auckland and Wellington.”

While the company considered servicing Auckland from Wellington, it decided a local presence was needed, says Pratt. “Sending staff up from Wellington would have been too risky and the progress would have been far too slow. We needed someone on the ground with local knowledge and networks.”

Bringing this local understanding is Robert Benson, who was appointed to head the Auckland office.

Benson was formerly managing director at Theta Systems and says he has been following Provoke’s progress over the last few years with interest.

“I’m excited at the prospect of bringing this young and vibrant organisation to the Auckland market.”

Provoke’s value proposition is all about innovation in a business context, he says. “Combining user-centric design, with the best technology and the best people enables us to deliver real business benefits that traditional solution providers can’t.”

Pratt says Benson is the ideal person to set up the new branch as he built Theta Systems into a successful service company during his time there.

In addition to Benson, the company has two other employees in Auckland, and Pratt says this number will grow at a steady pace. “We will slowly build up capacity from a customer-facing perspective.”

Over the coming six months Provoke will focus on transferring skills and replicating all its methodologies and processes to the new office.

Provoke has 40 staff in Wellington, but has outgrown its premises and is looking for a new location double the size of its current offices.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags provokewellingtonauckland

Featured

Slideshows

The making of an MSSP: a blueprint for growth in NZ

The making of an MSSP: a blueprint for growth in NZ

Partners are actively building out security practices and services to match, yet remain challenged by a lack of guidance in the market. This exclusive Reseller News Roundtable - in association with Sophos - assessed the making of an MSSP, outlining the blueprint for growth and how partners can differentiate in New Zealand.

The making of an MSSP: a blueprint for growth in NZ
Reseller News Platinum Club celebrates leading partners in 2018

Reseller News Platinum Club celebrates leading partners in 2018

The leading players of the New Zealand channel came together to celebrate a year of achievement at the inaugural Reseller News Platinum Club lunch in Auckland. Following the Reseller News Innovation Awards, Platinum Club provides a platform to showcase the top performing partners and start-ups of the past 12 months, with more than ​​50 organisations in the spotlight.​​​

Reseller News Platinum Club celebrates leading partners in 2018
Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP has honoured its leading partners in New Zealand during 2018, following 12 months of growth through the local channel. Unveiled during the fourth running of the ceremony in Auckland, the awards recognise and celebrate excellence, growth, consistency and engagement of standout Kiwi partners.

Meet the top performing HP partners in NZ
Show Comments