Nutech IT Supplies has become the third distributor of HP imaging and printing products, to supply the office-supplier channel.
The Auckland-based company entered a formal distribution deal with HP last week, joining the ranks of Ingram Micro and Cellnet (formerly IT Wholesale) as a distributor of HP consumables.
Under the agreement Nutech will supply HP ink, toner and paper products largely to its customer base of office supply chains such as Paper Plus, Whitcoulls and Office Products Depot, as well as smaller independent stores.
Leo Lynch, Sydney-based director of supplies of HP’s imaging and printing group for the South Pacific region says the new partnership will not impact the vendor’s relationships with its other two distributors.
“It gives us a real complementary portfolio of wholesalers. Ingram Micro and Cellnet are both IT-channel centric, whereas Nutech is very much in the office-products channel.”
Although the existing distributors do supply to retailers such as Harvey Norman, Dick Smith and Stationery Warehouse, office product suppliers like Paper Plus or Office Product Depot generally do not order from these distributors, claims Lynch. “Because they are in office products, rather than IT, they tend not to buy from those wholesalers. Therefore access to our products was sporadic rather than formalised.”
Nutech also gives the HP imaging and printing group access to the South Island through its Christchurch office and warehouse, says Lynch. “It gives us that access to the South Island we did not have previously.”
Nutech is a subsidiary of Croxley Stationery and has a sales and distribution office in Wellington as well.
Having a formalised and direct relationship with Nutech ensures HP is represented in the office products space, while also giving the vendor direct access to this channel, says Lynch.
“It allows us to recognise resellers who buy from Nutech and to be able to pay them rebates and allow them to go on HP promotions and programmes.”
Nutech sales and marketing manager Nigel Willard says although the company has been selling HP products for several years, becoming an authorised distributor is a significant partnership for the business.
“Not only does it broaden the scope of business opportunity for our company by expanding our product offering, it also aligns with Nutech’s business growth strategy.”