Fuji Xerox printers will soon be sold at The Warehouse’s 85 stores nationwide, with a drive by the vendor to increase its overall reseller base.
“We have targeted The Warehouse Group as our main retail channel partner,” says country sales manager Shirley Wigley.
“In our reseller space, we believe the Warehouse Group will represent the largest portion of our growth in the retail market between Australia and New Zealand. We’re 100 percent committed to their success.”
From September, the Warehouse will stock four models, ranging from a single-function black and white printer to a multi-function colour printer.
The Warehouse’s business machines and computer buyer Dean Burrell says the printers complement the existing Lexmark range the chain already stocks.
“As IT becomes more of an important category in the home, it’s appropriate to offer people more of a choice.”
Other Fuji Xerox resellers include Print IT/Corporate Consumables, Noel Leeming, Office Max and Aarque Graphics, while Wigley says the vendor is “actively looking to broaden the base” in a bid to grow market share.
Fuji Xerox Printers’ sole distributor here is Ingram Micro.