Menu
Targeted collaboration boosts Blue Coat

Targeted collaboration boosts Blue Coat

WAN optimisation specialist Blue Coat is happy to maintain a steady growth track in New Zealand by working with technically-strong partners.

“Our business here is evolving with a few very competent partners,” says ANZ sales manager Wayne Neich. “We’ve tried to keep it targeted in terms of a couple of partners.”

As well as long-term channel partner Asnet, which has focused its Blue Coat work on government markets, the vendor has joined forces with Infinity Solutions and IBM in the past year. It has also done business through Gen-i and a number of smaller partners, Neich says.

However, he sees an opportunity for small and mid-market specialists to join the mix.

“We have a broad feature set and value proposition, while partners with a broad specialisation suit that.”

Neich says prospective partners can focus on business that deals with a particular aspect of Blue Coat’s offerings, such as networking or security.

He says Blue Coat’s trans-Tasman customer base is now well in excess of 100 companies and is closing in on the 200 mark.

The vendor and distributor Distribution Central are also planning a repeat of a previous offer that combines a two-day training course with discounted Blue Coat evaluation gear.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags blue coat

Featured

Slideshows

EDGE 2018: Kiwis kick back with Super Rugby before NZ session

EDGE 2018: Kiwis kick back with Super Rugby before NZ session

New Zealanders kick-started EDGE 2018 with a bout of Super Rugby before a dedicated New Zealand session, in front of more than 50 partners, vendors and distributors on Hamilton Island.​

EDGE 2018: Kiwis kick back with Super Rugby before NZ session
EDGE 2018: Kiwis assess key customer priorities through NZ research

EDGE 2018: Kiwis assess key customer priorities through NZ research

EDGE 2018 kicked off with a dedicated New Zealand track, highlighting the key customer priorities across the local market, in association with Dell EMC. Delivered through EDGE Research - leveraging Kiwi data through Tech Research Asia - more than 50 partners, vendors and distributors combined during an interactive session to assess the changing spending patterns of the end-user and the subsequent impact to the channel.

EDGE 2018: Kiwis assess key customer priorities through NZ research
Show Comments