One in five addresses in local databases are incorrect claims address management vendor QAS and it says this is costing businesses money in lost opportunities and inefficiencies.
Helping customers clean-up their address databases, using QAS’ latest tool, is a good opportunity for resellers to add extra value to their clients, says the company’s Asia Pacific managing director Glenn Parker.
Parker claims many local companies think it is good enough if their databases are 80 percent accurate, but says this is an expensive perception. “This means one in five addresses is incorrect. That is a lot of deadweight and there is little awareness of the financial costs of the 20 percent of contacts that simply fall by the wayside.”
QAS estimates one item of mail that is returned to sender costs between $14 and $25, when both direct and indirect costs are factored in.
QAS recently released the first local version of its QuickAddress Batch address management software, which it says can improve this issue by achieving up to 95 percent address accuracy.
“Up to recently there were no tools in the market to help business organise their databases,” claims Parker.
QuickAddress Batch runs through existing databases to clean, complete and verify address details against New Zealand Post’s latest postal address file.
“It checks records, amends spelling errors, validates postcodes and completes partial records automatically. It is a quick and easy tool to get up and running and enables business to go back and fix mistakes in their database,” says Parker.
ISVs or integrators can build QuickAddress Batch as an additional feature into their own products, giving them an opportunity to add more value to their offerings, says Parker.
“In Australia, around 100 system integrators and ISVs have incorporated it into their own products.”
The product is certified to work with the majority of CRM and database systems from vendors like Microsoft, Oracle, Siebel and SAP.
The software will also enable companies to qualify for the New Zealand Post Sendright certification, which all businesses have to obtain by next July to retain bulk mail discounts. Sendright requires databases to be 85 percent accurate, says Parker.
Developing the localised version of the product was five years in the making and the company worked closely with New Zealand Post to meet its strict standards, says Parker.
Last year QAS also launched QuickAddress Pro, which validates addresses on entry against New Zealand Post’s postal address file.
The company also opened a local office last year and currently employs two people here, but Parker expects this number to grow.
QAS is part of the Experian Group, which is based in Dublin, Ireland and listed on the London Stock Exchange.