Stake in the ground for LG with local office

Stake in the ground for LG with local office

LG wants to increase local brand recognition after setting up an Auckland office and warehouse.

General manager Gerald Chun, who previously held a Southeast Asia marketing role for the vendor, is supported in the premises at Highbrook Business Park by a team of 20 staff.

“I want to make it the best brand in New Zealand and grow the brand awareness,” says Chun. “I also want to achieve big targets for revenue and profit.”

The electronics giant has a 10-year history in Australia, and Chun says it has been represented here for 24 years by distributor L M Rankine. It already sells through major New Zealand retailers.

LG is building up stock at the Auckland warehouse. Over the next few months it will introduce new product models, including plasma and LCD televisions, home theatre systems, other AV products, appliances and whiteware.

The company’s president for the Pacific and Southeast Asia, K R Kim, says the new office completes LG’s setup in Asia Pacific. He says its presence here will “no doubt raise the bar in terms of competitiveness in everything from product design and integration, to sales, service and support.”

About 150 people attended the gala dinner late last month to mark the launch, including retailers and LG executives from Asia and Australia.

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