Menu
Commerce Commission nails Dell on Fair Trading breaches

Commerce Commission nails Dell on Fair Trading breaches

Claiming its products were not available in retail stores, even though they were being sold at The Warehouse, has helped Dell land in hot water with the Commerce Commission.

The direct-selling PC vendor last week acknowledged a number of breaches under the Fair Trading Act in a settlement with the commission.

The company came to the commission’s attention following complaints from members of the public around issues relating to Dell monitors and misrepresentations about the availability of its products.

According to the commission, Dell marketed its 2007WFP monitors in 2006 as suitable for computer gaming and high-end graphics, when in fact they had an issue known as colour banding, where colours are distorted in computer graphics.

Despite being aware there was an issue with the monitors, Dell failed to notify customers for a six-week period and replaced returned monitors with those that had the same banding issues, the commission said in a statement.

The company is now said to have eliminated the colour banding issue.

In a separate issue, Dell admitted it had made misleading representations in print and television advertising, where the company claimed its products could not be purchased in shops when in fact, at the time of the advertising, Dell products were available at The Warehouse.

It also admitted breaching the Fair Trading Act in relation to offering a ‘free’ upgrade to Windows Vista when a $40 delivery fee was required to obtain the upgrade, as well as promoting an online competition to win a laptop that was only available to Australian customers.

In a statement, Dell’s Sydney-based spokesperson Marty Filipowski said the cases referred to in the settlement with the Commerce Commission related to “a very small number of Dell’s consumer transactions in New Zealand.”

She says the settlement involved six complaints.

“Customers are our top priority at Dell – even one dissatisfied customer is one too many. We remain committed to providing the highest quality products – all the time. We are also committed to providing a positive experience to all of our customers every day, including publishing accurate advertising,” says Filipowski.

Acting director of the commission’s Fair Trading branch, Stuart Wallace, says that in the settlement, Dell has agreed future advertising will set out in clear and unambiguous terms any existing faults with products, the terms and conditions of any of its competitions and the availability of its products.

GO TO: Editorial: Can Dell stop the rot?


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags DellCommerce Commission

Featured

Slideshows

Reseller News welcomes industry figures for 2019 Hall of Fame lunch

Reseller News welcomes industry figures for 2019 Hall of Fame lunch

Reseller News welcomed 2018 inductees - Chris Simpson, Kendra Ross and Phill Patton - to the third running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing landscape of the technology industry in New Zealand, while outlining ways to attract a new breed of players to the ecosystem. Photos by Gino Demeer.

Reseller News welcomes industry figures for 2019 Hall of Fame lunch
Upcoming tech talent share insights at inaugural Emerging Leaders Forum 2019

Upcoming tech talent share insights at inaugural Emerging Leaders Forum 2019

The channel came together for the inaugural Reseller News Emerging Leaders Forum in New Zealand, created to provide a program that identifies, educates and showcases the upcoming talent of the ICT industry. Hosted as a half day event, attendees heard from industry champions as keynoters and panelists talked about future opportunities and leadership paths and joined mentoring sessions with members of the ICT industry Hall of Fame. The forum concluded with 30 Under 30 Tech Awards across areas of Sales, Entrepreneur, Marketing, Management, Technical and Human Resources. Photos by Gino Demeer.

Upcoming tech talent share insights at inaugural Emerging Leaders Forum 2019
Show Comments