Apple’s growing market share in the US could be reflected here, if the first six months of 2007 are anything to go by.
The vendor now sells more than one in every six laptops purchased in the US according to a research firm there.
In New Zealand in the first half of 2007, it has retained the number six ranking by market share the company held for all of last year. For 2006 its share was 4.4 percent, and for the first half of this year it was 5.1 percent.
IDC analyst Liam Gunson says Apple is doing very well in Australia and New Zealand, benefiting from the traditionally strong purchasing by the education sector here in the first quarter of the year.
“They’re also benefiting from the strong consumer market in New Zealand,” Gunson says.
In the US, New York-based NPD Group analyst Stephen Baker says Apple’s sales are continuing to grow faster than the rest of the marketplace.
NPD, which collects its data primarily from retail sources and excludes most online and all direct sales, says Apple’s MacBook and MacBook Pro laptops accounted for 17.6 percent of June’s unit sales, an uptick of more than three percentage points from May’s 14.3 percent.
Baker attributed the jump in market share to refreshes that both laptop lines recently received. The lower-priced MacBook was updated in mid-May with faster processors and more memory, while 15-inch models of the high-end MacBook Pro were outfitted with new backlit LED screens in early June.