Disty seeks premium partners for Allot

Disty seeks premium partners for Allot

Renaissance is seeking to re-invigorate its year-old partnership with traffic management vendor Allot, through more activity with existing and new resellers.

Product manager David Wildish says the distributor wants to select a few partners to be premier resellers and follow up strong leads generated by recent seminars for end-users and the channel.

“We want a couple [of resellers] who will work with the product and we’ll work more with them,” he says.

About 50 customers and partners in Auckland and Wellington attended the Renaissance-hosted seminars that featured Allot’s Israel-based vice-president of international sales Menashe Mukhtar.

Mukhtar says the vendor’s key customer groups – enterprises, ISPs and carriers – now understand they have to manage existing bandwidth to make the most of broadband networks, rather than just increasing it.

He says the most important outcomes of using its products, which include NetEnforcer bandwidth management devices and NetXplorer network traffic manager, are identifying network issues and making traffic behaviour predictable. The products combine deep-packet inspection with Quality of Service enforcement capability.

“Many people find a lot of things about their network they didn’t think were there. It gives them the flexibility to change how the traffic behaves and in a way that responds to the business priorities of the organisation,” says Mukhtar.

Enterprises also need to allocate bandwidth for mission-critical applications and limit or stop network use, such as downloading and instant messaging, that isn’t work related.

According to Mukhtar, Allot is well positioned for growth as bandwidth requirements increase. He cites the example of YouTube viewing, which last year accounted for the same amount of internet traffic as the entire internet in 2002.

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