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'Shorty' delivers blade computing to everyone

'Shorty' delivers blade computing to everyone

HP says it's latest product offering brings blade computing to the masses. The BladeSystem c3000, or Shorty, as it is affectionately known, is a compact, rack-based blade chassis aimed at small to midsized businesses.

Hailed as an infrastructure-in-a-box, the c3000 is ideally suited to the local market as it brings the benefits of enterprise-class blade technology to SMEs, says HP New Zealand BladeSystem business development manager John King.

“It is made for New Zealand. The c3000 makes enterprise-class infrastructure affordable to SMEs and enables them to take advantage of the benefits of blade computing.”

According to King, blade computing enables organisations to focus less on operational issues and more on delivering valuable applications that will grow the business.

“Blades save organisations money on the operational side and deliver the platform that enables them go after new revenue streams.”

He says as an all-in-one infrastructure for servers, storage and backup, the c3000 will reduce the time and cost of deploying new business applications in small business.

“It can be a catalyst for change in SMEs and can drive business value.”

The official Australia and New Zealand launch of the c3000 took place at the Sydney Opera House last week. However, HP gave local customers around the country a sneak preview of what the product offers during Gen-i’s recent BizGo seminar.

“We did not even have a unit to show them, but the response was overwhelming just talking about what it can do,” says King.

The c3000 represents significant opportunities for resellers since it allows them to provide a customer’s entire infrastructure, as well as manage it remotely through the system’s built-in management tools.

“Infrastructure is one of the basic things to get right. With the c3000 resellers can take care of the infrastructure for their customers, which can generate great revenue streams.”

Once a customer’s basic infrastructure is taken care of, resellers can begin to talk to clients about higher value technology projects, says King.

Quoting an HP study conducted in the UK, King says for every dollar a customer spends on a blade, they spend 60c on storage, $1.20 on software and $1.50 on value-added services.

The rack-based version of the HP BladeSystem c3000 is a self-contained 10.5-inch high enclosure that has room for eight blades. It fits blades of all shapes and sizes, including those used in HP’s higher-end c7000 series. The chassis can be configured in thousands of combinations, says King.

The unit requires no special power or cooling and does not need to be housed in a data centre or server room.

A tower version of the c3000 is due for release in November, which is said to require only 0.186 square metres of floor space. It will be fitted with wheels, and has already earned a nickname – the “rollerblade”.

Louis van Wyk attended the launch of the HP BladeSystem c3000 as a guest of HP.


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