Bakery owner swaps bread for bytes

Bakery owner swaps bread for bytes

Christchurch-based software company Systems, Software & Instrumentation (SSI) has appointed former bakery owner Dennis Davidson as a local distributor for its GlobalBake software product.

“I put GlobalBake into our business and was so impressed I’ve decided to sell it to others. I am passionate about the benefits it can bring to a business,” says Davidson.

In 2003 he purchased GlobalBake for the 75-year-old family business, Northern Bakeries. The business was sold to bakery giant Goodman Fielder in 2006.

“We implemented GlobalBake three years before the sale and it had a real effect on our business. I saw the potential for other companies. GlobalBake will help bakeries in static or growth phases, without increasing their overhead because it helps introduce significant efficiencies,” he says.

“I had been in the family business for 20 years and was semi-retired, but not ready to give up working. SSI joked that I should be selling GlobalBake full time so I figured ‘why not’?”

Davidson says he is not a trained baker and actually began his career as a pilot.

“That shows you how people career-jump these days.”

He says GlobalBake compared well to the big international software products Northern Bakeries also evaluated, but was less costly and simpler to implement.

“That makes it a very attractive proposition to the kind of companies we are selling the product to. I’ve just been to Auckland presenting the software to the Bakery Association of New Zealand, but this product has a wide number of applications and can also suit FMCG [fast moving consumer goods] businesses.

Davidson formed a company called Successful Business Solutions (SBS) to market GlobalBake throughout New Zealand. He is based in Cambridge and will initially be servicing the North Island.

“It’s early days yet, but the feedback from business users of the software has been positive.”

SSI’s sales and marketing manager Kerry Glynn says the company is delighted to appoint SBS to be a distributor of GlobalBake.

“We are experiencing strong international growth, so we needed a good distributor to ensure we were looking after local businesses well.”

SSI, which developed the GlobalBake software system 20 years ago, has meanwhile appointed Innovative Bakery Solutions as a North American distributor. Glynn says he wants to add 10 or 20 American customers to the 10 it already has in the US during the next year. The company was also hoping to sign up another five distributors throughout the US to pick up some of the potential 15,000 customers.

Follow Us

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.



The making of an MSSP: a blueprint for growth in NZ

The making of an MSSP: a blueprint for growth in NZ

Partners are actively building out security practices and services to match, yet remain challenged by a lack of guidance in the market. This exclusive Reseller News Roundtable - in association with Sophos - assessed the making of an MSSP, outlining the blueprint for growth and how partners can differentiate in New Zealand.

The making of an MSSP: a blueprint for growth in NZ
Reseller News Platinum Club celebrates leading partners in 2018

Reseller News Platinum Club celebrates leading partners in 2018

The leading players of the New Zealand channel came together to celebrate a year of achievement at the inaugural Reseller News Platinum Club lunch in Auckland. Following the Reseller News Innovation Awards, Platinum Club provides a platform to showcase the top performing partners and start-ups of the past 12 months, with more than ​​50 organisations in the spotlight.​​​

Reseller News Platinum Club celebrates leading partners in 2018
Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP has honoured its leading partners in New Zealand during 2018, following 12 months of growth through the local channel. Unveiled during the fourth running of the ceremony in Auckland, the awards recognise and celebrate excellence, growth, consistency and engagement of standout Kiwi partners.

Meet the top performing HP partners in NZ
Show Comments