Menu
Aussies spend up on digital technology

Aussies spend up on digital technology

Australians are on track to spend a record five billion dollars on digital devices by the end of 2007, according to recent research for the Canon Digital Lifestyle Index. Sales figures for January-June of this year showed Australians have already spent more than A$2 billion -- the highest figure ever for this period. The July-December retail period, which includes Christmas and the end-of-year sales, traditionally outperforms the first-half by several hundred million dollars.

The CDLI research was commissioned by Canon and delivered by GfK Marketing Services. "Assuming economic conditions remain favourable, we expect that digital spending by Australians will exceed A$5 billion by the end of 2007," said Stuart Poignand, marketing manager for Canon's Consumer Imaging Products Group.

"Having already spent A$2 billion in the first half of the year, and coupled with the second half trends we've seen over the last four years that take into account the Christmas period, we anticipate this year will produce the highest consumer spending on digital technology that we have ever seen."

Product categories showing growth in the latest report included digital media players, game consoles, digital still cameras, and multi-function devices. Categories in decline included DVD players, digital video cameras, inkjet printers, and photo printers.

The survey attributed most of the growth in 2007 to Australia's increasing infatuation with flat-panel televisions, which accounted for more than half (52 per cent) of all spending on the surveyed product categories. LCD TVs outstripped plasmas in the race for sales dominance, making up a third of sales value (32 per cent). GfK attributed this dominance in part to the wider range of screen sizes available for LCD TVs, and the subsequent replacement by LCD TVs of many of Australia's previously analogue television households.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Featured

Slideshows

The making of an MSSP: a blueprint for growth in NZ

The making of an MSSP: a blueprint for growth in NZ

Partners are actively building out security practices and services to match, yet remain challenged by a lack of guidance in the market. This exclusive Reseller News Roundtable - in association with Sophos - assessed the making of an MSSP, outlining the blueprint for growth and how partners can differentiate in New Zealand.

The making of an MSSP: a blueprint for growth in NZ
Reseller News Platinum Club celebrates leading partners in 2018

Reseller News Platinum Club celebrates leading partners in 2018

The leading players of the New Zealand channel came together to celebrate a year of achievement at the inaugural Reseller News Platinum Club lunch in Auckland. Following the Reseller News Innovation Awards, Platinum Club provides a platform to showcase the top performing partners and start-ups of the past 12 months, with more than ​​50 organisations in the spotlight.​​​

Reseller News Platinum Club celebrates leading partners in 2018
Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP has honoured its leading partners in New Zealand during 2018, following 12 months of growth through the local channel. Unveiled during the fourth running of the ceremony in Auckland, the awards recognise and celebrate excellence, growth, consistency and engagement of standout Kiwi partners.

Meet the top performing HP partners in NZ
Show Comments