Menu
Radiohead sells new album online direct

Radiohead sells new album online direct

U.K. band Radiohead will let fans choose how much they want to pay for downloads of its next album.

The message "It's up to you" appears when clicking on a question mark next to the price of a download for their seventh album, "In Rainbows," due out October 10. The band began accepting pre-orders on its web site Sunday.

A completed transaction showed the album can be bought for as little as £.01 (US$.02), plus a £.45 charge for using a credit or debit card.

Radiohead has been among the few hold outs -- the Beatles included -- whose songs are not available for purchase on Apple Inc.'s iTunes Music Store, which sells songs in the U.K. for £.79 with DRM (digital rights management) technology and £.99 without DRM. Albums cost an average of £7.99.

For Radiohead, a top-selling act for about 10 years, the decision poses little risk to the band members' personal fortunes. But it could prove to be an interesting case study in how successful a group can be in compelling fans to shun illegal downloads and pay what they think the band deserves.

Radiohead is also taking advance orders for physical copies of the album to another financial extreme, but stuffing it full of extras to endear fans. The group's "discbox" for "In Rainbows" will contain a two-record set, a CD of the album as well as an another enhanced CD with other songs, artwork and photographs. It will come in hardback-book style packaging with a slip case. The price is £40, and the set will ship around December 3, the web site said.

GO TO Getting it right


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags in rainbowradiohead

Events

Featured

Slideshows

Channel kicks 2021 into gear as After Hours returns to Auckland

Channel kicks 2021 into gear as After Hours returns to Auckland

After Hours made a welcome return to the channel social calendar with a bumper crowd of partners, distributors and vendors descending on The Pantry at Park Hyatt in Auckland to kick-start 2021.

Channel kicks 2021 into gear as After Hours returns to Auckland
The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

Hundreds of leaders from the New Zealand IT industry gathered at the Hilton in Auckland on 17 November to celebrate the finest female talent in the Kiwi channel and recognise the winners of the Reseller News Women in ICT Awards (WIICTA) 2020.

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards
Show Comments