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Banging the drum for NEC computers

Banging the drum for NEC computers

NEC has refreshed its local notebook and desktop range amid a drive to increase brand awareness.

New notebook models include the Versa S3300 (which updates the 3200) – a 13.3-inch pitched at mobile professionals – and the 14.1-inch E6310 (updating the E6300) in the designer series.

The S970-1501DR 14.1-inch widescreen notebook is the first of a solely commercially-focused range for business users.

In desktops, the Powermate Slim and Mini series have also been refreshed.

At an Auckland reseller event last week, NEC’s Australia/New Zealand marketing manager Darren Brain told those attending that local users are often unaware that his company sold computers.

“Outside Japan one of the biggest obstacles selling NEC is there’s not as much brand awareness. People associate NEC with projectors, microwave ovens, TVs and things like that. My job is to fix that.”

NEC also says it is meeting reseller and customer demand for XP software downgrades and XP machines. “We’ve been working with the market since Vista came out to make sure we had XP Pro models, because that was asked of us by our channel,” Brain says.

It is offering an 0800 number for customers who want to downgrade.

The vendor has also developed new marketing and display materials for retailers here, which it expects to have available by mid-October.

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