“From there I went and worked at Tech Pacific’s call centre, where I was a dedicated CSR [customer services representative] looking after its value added resellers [VARs].”
In 1999 she joined Computer Brokers as an account manager.
Then in 2003 O’Donoghue went on her OE where she worked for Insight, a Fortune 1000 company in the UK.
“That’s where I gained all my business development skills. As it is important that an employer chooses the right employees, I feel it is just as important that an employee chooses the right employer. This is why I didn’t hesitate in rejoining the Computer Brokers team on my return. Computer Brokers really is a great company to work for.”
When O’Donoghue returned to the company, she began working as a business development manager.
“With the skills that I picked up in the UK, I was promoted to team leader of the new business group. I looked after and guided two other staff and the team kept growing. So then I was promoted to sales manager of the team. I looked at what worked in the UK and adapted it to the local market.”
She says the company has a great management team that are really supportive.
“We’ve got a family atmosphere here. I head up a team of people who are starting out in the IT industry. My role is to help mould and develop them into business development managers. It is the grooming ground for other divisions within Computer Brokers. You could say it’s the place to start if you want to join the team and then be successfully transitioned into other parts of the business. I am also responsible for running the successful vendor-lead focus days and seminars.”
Outside of work O’Donoghue enjoys travel and snowboarding.
“I’m so passionate about snowboarding that my partner and I have just bought a holiday home in Ohakune.”
O’Donoghue describes herself as an intermediate snowboarder.
“Unfortunately I haven’t had a chance to go to the South Island slopes this year.”
When she was based in the UK, she took the opportunity to travel around Europe.
The new business group has six account managers who are all responsible for actively hunting new business.
“We focus on small to medium-sized customers in any vertical, providing all our customers with the same high level of consultancy and care. To us it’s not just about selling boxes, it’s about the end-to-end solution that is right for the customer. A box shifter could possibly sell things at a cheaper price. We think that small businesses have the right to be managed efficiently and effectively and to get the best solutions.”
O’Donoghue says the key to her success is having the right people in her team and around her.
“Our team is being constantly measured and I provide all the account managers constant feedback on their performance. I have really high expectations of new members of my team and set the bar high, so everyone knows what to expect and works to that.
“I find that the best approach is to get things done via the team, so I make sure the environment is right so we can achieve the results that we need to. We work hard but also play hard.”
The rewarding part for her is seeing new members migrate to different parts of the business and move up within the sales teams.
“We’ve also run some successful, vendor-led focus days and seminars.”
As for the future, it’s a case of watch this space for O’Donoghue.
“When the time is right I want to move up the management ladder. It’s early days yet. However, I want to keep myself versatile enough to move into other areas of the business.”