Menu
Renaissance to Asus: The magic is gone

Renaissance to Asus: The magic is gone

Renaissance Brands has decided to stop selling Asus laptops. It is ending the 10-year relationship with the Taiwanese vendor to focus on its recently formed, exclusive relationship with NEC, it announced today.

The company was appointed as NEC’s only local representative in April, while Asus has four distributors in New Zealand, which are three too many, says Renaissance Brands general manager Mark Dasent.

“Four distributors in New Zealand are too many for a relatively new emerging brand [like Asus] that requires focus and development. The level of margin on Asus now does not sustain a viable business model for four distributors or for the reseller channel,” he claims.

With small margins, Asus had become a fulfillment product for Renaissance, and no longer fits the company’s business model, says Dasent.

“[Our] business model is about representing brands in all aspects relating to sales, marketing and technical support.”

Renaissance will now focus entirely on NEC notebooks and desktops for which the level of support and commitment has been significant so far, says Dasent.

“It is clear they have a strong desire to partner with the channel especially in the commercial space, unlike Asus which is focussed more on mass merchant retail," he says. "We relish this opportunity and challenge to develop the NEC brand and market share in the New Zealand market.”

However, the company still has Asus inventory in stock, which Dasent says will take about two months to clear.

GO TO blog on IT's Tough at the top in NZ


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Events

Featured

Slideshows

Channel kicks 2021 into gear as After Hours returns to Auckland

Channel kicks 2021 into gear as After Hours returns to Auckland

After Hours made a welcome return to the channel social calendar with a bumper crowd of partners, distributors and vendors descending on The Pantry at Park Hyatt in Auckland to kick-start 2021.

Channel kicks 2021 into gear as After Hours returns to Auckland
The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

Hundreds of leaders from the New Zealand IT industry gathered at the Hilton in Auckland on 17 November to celebrate the finest female talent in the Kiwi channel and recognise the winners of the Reseller News Women in ICT Awards (WIICTA) 2020.

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards
Show Comments