SAS has launched a new local partner programme that it claims will enhance support for resellers.
Gordon Clubb, Australia and New Zealand managing director for the business intelligence software vendor, says the programme includes new product bundling designed for the SME market and a new online demonstration centre service that will be readily available to VARs through the new sales cycles.
Janice Willemsen, SASs recently appointed Sydney-based alliance and channel director, says she will be forging five new SME channel relationships in Australia and New Zealand before the end of 2007.
She says SAS is seeking relationships with ANZ partners that are well established.
“We are not looking for a large number of resellers and will appoint only the best. This is in the long-term interests of the users of our solutions. If we get two new resellers in New Zealand that will be fantastic.”
According to Willemsen resellers will have exclusive coverage of the ‘green fields’ SME space that is not covered by SAS direct-sales teams.
In addition to special product bundling and the new online demo centre service, the new programme will include technical and sales training for each new partner. This will cover SAS business intelligence, data integration and analytics solutions.
In other news, according to IDC’s worldwide business analytics software 2006 vendor shares and 2007 to 2011 forecast report, SAS sales of business analytics software rose to $1.8 billion in 2006, an increase of 14 per cent over the previous year’s revenues in this category. IDC claims SAS’ growth was the highest among the top four business analytics vendors featured in the report, with the company now holding an 8.2 per cent share of the overall market. IDC’s definition of the business analytics software market includes 11 data warehousing and performance management tools and applications segments.
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