Business software provider Greentree recently attended shows in Australia and the UK, as part of a marketing strategy that has proved a sales winner.
In recent weeks the company showcased its offerings at Softworld in Britain, an exhibition for accounting and finance software companies, and an Australia-based event run by Consal (Consulting Alliance).
Greentree marketing communications manager Paul French says Australasian shows brought the company into contact with its target market.
“We don’t get big numbers, but they’re highly targeted so we get in front of people who are actively looking and sometimes want to make a decision based on what they see. We may only get 50 to 100 people, but we always get sales.”
He says Softworld is an enormous show, with more than 100 vendors exhibiting and visitors from across Europe.
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