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Improving office productivity with ActionThis

Improving office productivity with ActionThis

The ability to work smarter and have more quality time is a major factor behind the development of ActionThis, a new home-grown, web-based project management service.

ActionThis CEO Ed Robinson says people locally and overseas are working longer hours, but not as efficiently.

“Ten years ago people were working on average 43 hours a week and now they’re working 46 hours a week. But overseas studies have shown up to 40 percent of this time is unproductive – people procrastinate or look at non-business related websites just killing time. A classic example of inefficiency is people have a meeting and agree on a project, then 10 minutes after the meeting has ended the details are forgotten.”

He says this is a thing of the past with ActionThis.

“The software enables you to transform notes from a meeting into individual action items for each attendee. People can reassign the action items, create dependencies and collaborate with offsite vendors and team members to ensure the commitments are completed. Every action item from the meeting is tracked to completion by the ActionThis service providing status summaries to your inbox.”

ActionThis is based in Wellington and emerged from Intergen. The tagline of the company is ‘Get stuff done, go home early’.

“That’s important because people shouldn’t be tied to their desks. There have been a couple of times where my team has successfully completed an ActionThis project on time and I’ve sent them home early. I work long hours but I also want to spend more time with my five-year-old daughter,” says Robinson.

ActionThis went live on Monday, October 29, with Robinson anticipating customers in New York using the service first.

“We had a soft launch at Microsoft Tech Ed back in August just to get people signed up on the website. Overseas bloggers picked up on us and the word has spread very fast. This is a product for SMBs [small to medium businesses] in different verticals. We’re targeting it to English-speaking countries such as the US, Canada, the UK, Australia and of course New Zealand.”

ActionThis integrates with Outlook Express, which Robinson says about 95 percent of ICT workers use.

“People live in Outlook and we want to help them use it more effectively. The problem with existing team management solutions is they’re either single-user planning tools or they’re too collaborative, encouraging everyone to contribute but not finish anything. This combines the balance of planning and collaboration to keep everyone on the same page, while maintaining the focus teams need.”

Chief marketing officer Tim Howell says ActionThis has support from Microsoft.

“They’re excited because this is a separate company using software plus services, so it gives more credence to the platform.”

Intergen is currently ActionThis’ sole local reseller, but the company plans to implement a reseller model early next year, says Howell.

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